Behind the Shutter

business tip | tax time

admin — Tue, 27 Mar 2012 15:23:37 +0000

its tax time and its really time to rethink how you have your studio set up as a legal entity. how you set up your organization, can really impact your taxes and your legal liability in the event of a lawsuit.

feb_12_free_business

wedding tip | following up with leads

admin — Tue, 27 Mar 2012 15:18:51 +0000

bridal shows are a huge source for wedding bookings for us. but going to the show is just one part of the equation. you dont just show up to the show and they start signing contracts. as lovely as that would be, it just doesnt work that way. so, following up with those brides and valuable leads from the show is a very important step towards closing the deal.

feb_12_wedding_tip

senior tip | creating an experience

admin — Tue, 27 Mar 2012 15:16:13 +0000

its all about the experience. are you selling pictures or creating an experience for the kids? understanding the difference can make or break your studio.

feb_12_sr_tip

question of the month | unrealistic brides

admin — Tue, 27 Mar 2012 15:14:32 +0000

we all have those unrealistic brides who expect magic without giving us any time to do our job… get some knowledge on how to deal with these types of brides and the aftermath when the wedding is over and they are upset those “creative” images arent quite what she expected or saw on your web site.

feb_12_question

marketing tip | social media

admin — Tue, 27 Mar 2012 15:10:14 +0000

social media is here to stay. sal offers up some advice on how and when to post and how we use this for a competitive advantage.

feb_12_marketing

business tip | finding a new niche

admin — Tue, 27 Mar 2012 15:03:17 +0000

going after a new niche is never easy, but it sure can add some additional revenue to your bottom line. check it out, as sal gives you some ideas for expanding your business.

feb_12_business_tip

image of the month | coliseum

admin — Sun, 05 Feb 2012 03:13:35 +0000

thanks for checking out this month’s image of the month where we dissect one of the images we created for our client so you can see the before and after and how we got there. this month’s image is from an engagement shoot in rome italy. we found this unqiue elevated view of the coliseum and put a gorgeous couple in front of it. enjoy! for this and more content like this – please join behindtheshutter.com using discount code iom100 to get $100 off our annual membership – expires feb 14th.

jan_2012_iom.mov

portfolio review | warren

admin — Sun, 05 Feb 2012 03:08:21 +0000

warren mccormack of http://www.warrenmccormack.com/ was kind enough to share some of his images with us for a portfolio review. if you are interested, please send us your images for next months consideration. great job warren… keep up the good work!

jan_12_portreview.mp4

my wppi schedule | hear sal speak in vegas

admin — Wed, 01 Feb 2012 15:51:19 +0000

hope to see you in vegas, here is an overview of the 3 classes i am teaching.

wppi_schedule