Instagram Reels launched in August of 2020 in 50 countries worldwide. Since then, photographers everywhere went scrambling to learn yet another social media trend—all while trying to keep their businesses open during the corona crisis and homeschool their kids. Who needs sleep, right?
So here’s the breakdown that I’ve used to create genuine connections on the ‘Gram. It’s the exact same step-by-step I’ve taught thousands of creatives to do. We’re all feeling 100% ourselves on the platform, we’re looking mighty fine if you ask me, and we’re all booking jobs because we started conversations. It’s my hope that you will follow along and get the same results.
It’s no secret that Instagram is now the biggest social media platform out there, having wrestled that top spot from Facebook—which, coincidentally, bought Instagram. Hey, if you can’t beat them, buy them!