Building relationships with a team of individuals who are in your industry will help you with longevity, no matter what changes in the world of online marketing. As you continue to build your network, you will see that as a byproduct, your bookings will tend to increase. You will see more mentions of your brand on social media, and you will constantly get more opportunities to help new clients.
Over the next six articles, in order, you’ll learn how to properly manage Lightroom catalogs so you’ll be ready to cull and sort your images while you import. Then, you will learn to Color Correct from the basics to the advanced stuff, leading you to a solid creative edit workflow with Photoshop.
It’s true: Gear doesn’t make the photographer. But it’s also true that the right gear can make your job a heckuva lot easier—and more fun! So after more than a decade amassing an arsenal of expensive DSLR cameras and lenses, our studio finally made the switch to an entirely new system. Mirrorless.
We’ve all seen countless portraits or headshots where the subject is obviously uncomfortable. They’ve got a disconnected look in their eyes, or they are just not present, or they are trying too hard not to try too hard. What went wrong? Just as a film director would speak with an actor on set, we are responsible for the performance of our subject. We must maintain awareness of how our clients feel if we want to direct them to be more present.
Thirteen years ago, I quit my job in pursuit of being a professional photographer. Believe it or not, I didn’t do it for the money. I had no idea that there really was any money to be made in photography. I wanted to do what I loved doing. That was my main motivator. Today, I often find myself laughing with my financial planner when she reminds me of my goals at the time.
“Don’t forget—I made you!” While on the surface, it’s a silly joke between her and me, it has planted this reverence in my mind. Mothers (and fathers) shape who we are. The mothers of great people must be great themselves. It is with that idea in mind that I approached Shutter’s ultimate den mother: Terri Cincotta, affectionately known as Momma C.
The standards for client communication are changing constantly; what might have been standard five years ago just isn’t anymore. In general, communication with clients is now about more texting/internet time and less in-person/phone time. You'll find that not knowing how to talk to your clients in the language and medium that they prefer will lose you potential business and cause you stress for no reason.
As the increasing dominance of visual content continues to expand on the web, it creates new opportunities for increasing your site’s traffic and overall digital blueprint. Just as I tell all of my photography clients, you are the gatekeeper to this valuable content, and you have a slight advantage, because you are the creator of visual imagery.
I recently picked up a new set of V-Flats for the studio from the aptly named V-Flat World. V-Flats, a studio staple, are typically comprised of a pair of two 4x8 sheets of foam core—black on one side, white on the other—taped together along their long end to create a book-style configuration of panels that can be opened (hence the V in V-Flat) or closed.
The way I see it is this: Connection is just another form of creativity. Connections are the lifeblood of my business model and will continue to drive my reach, my awareness, and my revenue. My willingness to connect has allowed me to have true freedom—freedom to help others, freedom to inspire others, freedom from the opinions of others.