When you think about creating a black-and-white photo, ask yourself, why black and white? Some clients simply want it for a particular marketing look or just for the love of black and white. Either way, you should know why you’re shooting in this style. In this article, I focus on a recent black-and-white project I did for a commercial client.
Authentic images are the ones our clients want to buy. So how do you learn to recognize authenticity in a photograph? Even more challenging, how do you then re-create authenticity in image after image for your many clients? It’s a hugely important question for your business. So let’s talk about six ways Eileen and I capture authentic moments.
Nothing beats window light. It’s broad, diffuse, indirect, soft light that’s flattering to anyone in its path. But what do you do when the sun has set, there is no window or Mother Nature isn’t cooperating? With the right tools and techniques, you can re-create it. I’ve seen this sun-drenched looks-like-daylight-but-isn’t look used often in Gap ads. The light created for these images has the open, airy quality you get from daylight streaming in through a large window. It’s perfect for Gap’s brand. I’ve always loved this quality of light and wanted to use it in my own work. How they did it was the big question mark.
Most great documentary photos are the result of preparation, time and relationships. Street photography isn’t about luck; it’s about forcing chance. It’s not enough to have a camera on you. You need to go out of your way, get up early for the sunrise and stay up late for the action. Sometimes you might stand in the rain for hours on some street corner because the reflections are nice and it’s a great backdrop, but you have to wait for the right kind of protagonist to appear and complete the scene.
You can read every business book until you’re blue in the face, but what happens when that isn’t enough, when you are stuck in a rut while just starting out, or, worse, stuck at a plateau after establishing your business? Here are five ways you can push past what seem like your limits.
Photographers often find themselves torn between the color version of their edit and a black-and-white conversion of the same shot (you even see photographers post both versions on social media, asking their followers which one they prefer). This is almost certainly indicative of a photographer making the unfortunate mistake of not having a complete vision for a shot up front. While you can convert an image to black and white arbitrarily and find success with it, I find far more consistent results when you set out to shoot monochrome from the start. But where do you start?
Whether you are shooting for grayscale or converting images due to horrible mixed lighting, you need a good workflow for black-and-white editing. Capture One Pro 10 has made it simple to do a large majority of your black-and-white editing without the need to edit in another software or plugin. This article show you how to use the presets, styles and tools of Capture One to make your black-and-white editing not only easier, but prettier.
If you’re a seasoned wedding photographer, you already know that the last quarter of the season can get tough. Maybe you took on too many weddings this year, or maybe you feel a bit of longing with the end of wedding season in sight. Whatever it is, wedding professionals typically look forward to a little bit of a break come winter—except for those in warmer climates who are just getting started. In the Northeast, weddings in September and October are ideal because of the pleasant temperatures and bright colors. The last thing we want to give our clients is a tired-out photographer. Here are my tips for making it through the last stretch of wedding season.
2017 is a great year for photographers. Technology has advanced at such a rapid pace, and continues to offer some of the best tools available to do what we love doing. With all the options, how do you choose a primary camera system? Wedding shoots comprise a mixture of product, portrait and action photography—so how do you know which system works best for all these needs? I recently tested multiple camera systems to see which came out on top.
So many of you have taken the approach of simply kicking back and waiting to see what happens to your business “naturally.” Guess what? Virtually nothing happens naturally in this business, which is why God created marketing. And just like building your skill set, marketing never stops. Let’s come up with a game plan or at least a check-off list for you to work with the rest of the year.