Most of the articles I see on increasing sales revolve around pricing strategies, approaches to marketing and, especially, in-person sales because of their immediate and considerable impact. But these articles don’t get to the heart of why we have trouble increasing sales: There might not be enough sellable images.
Having photographed hundreds of weddings over almost a decade-long career, I can say that weddings are not glamorous. They’re supposed to be, right? But they just aren’t. In fact, weddings are more often marked by behind-schedule makeup artists, self-important “church ladies,” overbearing mothers, insensitive toast-makers, impatient guests, inconsiderate Uncle Bobs and clumsy electrical technicians. Here are three steps you can take before, during and after every wedding this year to give your couples a more glamorous experience.
We have many decisions to make during client sessions. Many of us tend to overuse clichés in our storytelling. If we’re going to call ourselves storytellers, we should be able to come up with an original vision and execute it in a way that best helps tell the story. Whether you are a wedding or portrait photographer, you have the ability to influence the mood of viewers of your work, which is the first step in creating an impactful image and a lasting connection with the viewer. There are three elements that are essential to creating this connection: light, composition and story.
When you think about creating a black-and-white photo, ask yourself, why black and white? Some clients simply want it for a particular marketing look or just for the love of black and white. Either way, you should know why you’re shooting in this style. In this article, I focus on a recent black-and-white project I did for a commercial client.
Authentic images are the ones our clients want to buy. So how do you learn to recognize authenticity in a photograph? Even more challenging, how do you then re-create authenticity in image after image for your many clients? It’s a hugely important question for your business. So let’s talk about six ways Eileen and I capture authentic moments.
Nothing beats window light. It’s broad, diffuse, indirect, soft light that’s flattering to anyone in its path. But what do you do when the sun has set, there is no window or Mother Nature isn’t cooperating? With the right tools and techniques, you can re-create it. I’ve seen this sun-drenched looks-like-daylight-but-isn’t look used often in Gap ads. The light created for these images has the open, airy quality you get from daylight streaming in through a large window. It’s perfect for Gap’s brand. I’ve always loved this quality of light and wanted to use it in my own work. How they did it was the big question mark.
Most great documentary photos are the result of preparation, time and relationships. Street photography isn’t about luck; it’s about forcing chance. It’s not enough to have a camera on you. You need to go out of your way, get up early for the sunrise and stay up late for the action. Sometimes you might stand in the rain for hours on some street corner because the reflections are nice and it’s a great backdrop, but you have to wait for the right kind of protagonist to appear and complete the scene.
You can read every business book until you’re blue in the face, but what happens when that isn’t enough, when you are stuck in a rut while just starting out, or, worse, stuck at a plateau after establishing your business? Here are five ways you can push past what seem like your limits.
Photographers often find themselves torn between the color version of their edit and a black-and-white conversion of the same shot (you even see photographers post both versions on social media, asking their followers which one they prefer). This is almost certainly indicative of a photographer making the unfortunate mistake of not having a complete vision for a shot up front. While you can convert an image to black and white arbitrarily and find success with it, I find far more consistent results when you set out to shoot monochrome from the start. But where do you start?
Whether you are shooting for grayscale or converting images due to horrible mixed lighting, you need a good workflow for black-and-white editing. Capture One Pro 10 has made it simple to do a large majority of your black-and-white editing without the need to edit in another software or plugin. This article show you how to use the presets, styles and tools of Capture One to make your black-and-white editing not only easier, but prettier.