I’m happy to say that 2017 marks five years since I’ve received a W-2. While there are many other photographers who can say they’ve been shooting for decades, I can say I was able to build a business when everyone was doing it for free. I want to provide both aspiring photographers and struggling professionals with the real-world lessons I’ve learned the past five years.
My big thing is styled shoots. I love them. I love coming up with a unique concept, obsessing over the details, styling the models and working with vendors for a cohesive design. They also give me a chance to shoot something I want to shoot (as opposed to weddings where I have no control over the timeline, lighting or weather), and they let me practice new poses and lighting ideas.
Effective communication between you and your clients cannot be taken lightly. This determines how pleasant your time with each client will be, not to mention a deciding factor for whether they will even work with you at all.
There is an art to grooming and managing the perfect assistant. Let’s be clear on what I mean by the perfect assistant. There is no such thing as perfect when it comes to an employee, but there sure as hell is a level of perfection for what you need to make your business more successful.
Being a location portrait photographer has its drawbacks. We are often at the mercy of our environment, which means we are going to be faced with lighting challenges. If your schedule is busy, you won’t always have the luxury of planning all your sessions at sunset. Being forced to learn to overcome these situations, I picked up a few skills that are sure to help any photographer overcome bad lighting on location.
I want to apply this month’s theme of children to your business. Whether you’re a new artist just starting out or a veteran jump-starting an established business by adding a new service/specialty, you’ve got to grow your brand and skillset one step at a time.
This month I use the test images from my One Light Magic class I taught at ShutterFest 2017 to show you how to get the most juice out of one light. Each was produced using only one light and a range of modifiers.
Everyone knows that it takes hard work to get to the top of your industry. Building a business is no joke, and the amount of work it takes to get to your desired level of success can seem overwhelming. What most people don’t talk about is the fact that once you make it, you have to work just as hard to stay there.
For professional photographers, a RAW processor is an absolute necessity. But because there’s so little competition, our current options are inefficient at best and completely unacceptable at worst.
Have you thought about becoming a newborn photographer but have no idea where to start? You don’t have the fancy equipment. You don’t have the funds or the endless prop supply to get off the ground.