Let me begin by saying, if you’ve read any of my previous articles in Shutter, you know that whatever the topic, I speak to you from my perspective. I consider myself a “regular” photographer, here to share my story and hopefully inspire and educate my fellow photographers on things I've learned along the way.
Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast.
After 19 years of being a professional photographer, in January I stepped back and asked my team three questions. Are we serving our clients to the best of our ability?
Have you ever woken up in the morning and suddenly thought, “Ufff! What am I going to post on Instagram today?!” If the answer is yes, then you’re losing out big time.
The real estate market is very competitive and professional photography is a simple thing that will mean the difference between making a sale or not. Professional real estate photography could be a great side hustle to add to your photography business.
Last month, we discussed the foundations of building a successful photography business. We talked about reframing your mindset to start seeing sales as an opportunity to add value to each client that comes into your world.
It never ceases to amaze me how much anxiety, fear, and overwhelm business owners have when it comes to the phenomenon known as search engine optimization (SEO). I've seen this acronym get misused,
In video production, especially wedding filmmaking, there is one universal truth: Bad audio will destroy a good video. This has been a fundamental tenet of my teaching for years.
There has never been a more crucial time in our lives. Covid has wreaked havoc on our economy, lives, and businesses. So, as small business owners, we are all sitting here wondering if we will survive.
One of the most frequent comments that I hear as a photographer is, “I don’t know how to be creative!” Or, I will sometimes hear, "How can I be creative?" The immediate feeling that I get when hearing this statement causes me frustration, and sometimes sadness.