"That's not what it looked like when I shot it!" If you've ever said or thought those words, guess what? You have a color management problem. It's so important for the images you create to look and feel the way it was when you saw the scene with your own two eyes.
We were one of the first photographers in the world to get our hands on the new Canon R5 and we were immediately blown away with the improvements over the Canon EOS R, the first mirrorless body from Canon.
I feel it is important for me to pass along the things I’ve learned on my photography journey. In the last few years I have also had the opportunity to teach and lecture all around the world including some of the industry’s top conferences, including the first conference I’d ever attended when I was starting out, ShutterFest. I’ve begun hosting my own workshop, The Embrace Workshop, a comprehensive photography workshop where I help new photographers expound upon their current training to grow their business just as I’ve grown my own.
There is no greater necessity than change. This year has brought about a lot of change for the photography industry. What was said to be a record year for many photography studios was completely upended by a worldwide pandemic that nobody could have ever predicted. If you read my article in last month’s Shutter Magazine, you will know how important it is to take action to mitigate disruption in your business.
If it appears that my upbringing put me behind the eight ball, you’d be sadly mistaken. If you’re going to be an entrepreneur, you have to be fearless! Just wait until you learn to laugh at fear and embrace failure. If you want to be an entrepreneur, you’d better be disciplined and most certainly be prepared to outwork everyone. If you’re even thinking about long term business/career success, then you have to set extremely high standards for yourself. Individuals and companies won’t hire you for mediocrity. I employ all of these traits instilled in me during my upbringing daily in my professional and personal life.
Stay motivated and be persistent by continuing to satisfy not only yourself but your client. “Fame and fortune” will come in its own package designed especially for you. Ease into this process of your photography business and know that every mentor or professional in the industry may not be for you. Their vision should not necessarily be your vision, but you can watch at a distance and create your own.
The life of an entrepreneur is not easy, and I work more now than I did at any 9–5, but realizing early on what made me happy and turning it into a business is what allowed me to redefine work as enjoyment, relief, and excitement. My days start at 4 a.m. and don’t stop until the work is done, but ever since I was laid off, I have never worked again.
From a professional point of view, understanding light and being able to execute your vision 'at will' despite the time of day or the location makes you an incredible asset to your client. Light is both an art and a craft. This broad spectrum can make lighting a daunting task to learn and teach. However, one simple philosophy of light can help clarify everything. There's good lighting, there's bad lighting, then there's the RIGHT lighting to help express the emotion you want.
Sometimes I wonder, where did I get it from. I remember when I was a child and my father used to take me with him to the darkroom to develop film. He loved to take photos and enjoyed his time developing them. I grew up in Western New York, in the suburbs of Buffalo where the photography community was pretty much non-existent. Forget about a community of African American photographers. So I guess it's not surprising that I was never inspired to take up photography.
So here’s the breakdown that I’ve used to create genuine connections on the ‘Gram. It’s the exact same step-by-step I’ve taught thousands of creatives to do. We’re all feeling 100% ourselves on the platform, we’re looking mighty fine if you ask me, and we’re all booking jobs because we started conversations. It’s my hope that you will follow along and get the same results.