There is not a single thing about owning a business that is simple or easy. So, I want to lay out the truth behind the long race that lies ahead of you and how you can go the distance and be a successful business owner.
So to sum up this article before it even begins: treat all of your clients like they are “high-end” clients, and more high-end clients will find you. Once you have that mindset, then I can teach you how to create that luxury experience, and you will begin to find success.
Have you ever thought to yourself, I don't understand how to market my photography. Why does it need to be so hard? Well, good news! The principles of marketing can be unlocked using the same 12 Elements you use to create your photography.
The majority of your workflow is spent on editing, but we need to make sure to maintain that same efficiency during the finalization process as well. That starts with sorting and syncing images by camera capture time, although you may have done this prior to culling.
Writing this article is not about regrets; it is about my strong desire to share with others the key components of our success in the hope that others will also be successful. As an industry, we can all rise together if we are willing to share. I am well aware this list could be much longer, but these have been the most critical elements to our longevity and financial stability.
Us Reality Makers … we know that no one is coming to save us. No one will shower us with money and gear and clients. This life, the ups and downs, is 100 percent our responsibility.
For the past few months in The Business Corner, we’ve been discussing using certain digital tools to attract and nurture leads. In theory, our lead is now ready to make the leap. But once they buy, it’s important not to end the nurture sequence. In fact, there are additional steps to the sales funnel once the lead becomes a client.
This article will cover my retouching process exclusively for Adobe Photoshop CC. You can utilize Lightroom or other popular programs like Capture One for some of the retouching, but the major steps will require the use of Photoshop.
How you price your products and services plays a larger role in the sustainability of your business than you may think. Here are five photography pricing pitfalls that may be harming your business, and what you should do to fix them.
Learning where to place your key light and what angle to give it is easy using the six foundational lighting patterns photographers rely on for consistent results. These six simple, yet highly effective, lighting patterns are the go-to guide for an endless variety of predictable, repeatable lighting effects. In fact, one of these lighting patterns, Rembrandt Light, has been in practice since the master painter Rembrandt first used it.