The majority of compositors use Photoshop. Knowing the controls and options will allow you to focus on the artwork instead of stumbling around looking for a filter or tool. Yes, being comfortable and knowing Photoshop well will take some time and effort. But seriously, since when was anything worthwhile easy to do? Shut off Dancing with the Stars and The Voice and instead spend some time playing around in Photoshop. Make yourself better.
When it comes to editing creatives, I want to work in Lightroom so I can quickly apply different styles to my images with a single click. Beyond applying just a preset, you have the ability to add a more creative shift to your images using profiles. Applying a profile is the newest way to shift your corrected image to the next level without requiring you to re-edit—it’s the one-click solution you’ve been waiting for. Here is why I use profiles and how they’ve transformed my editing workflow.
As in all aspects of running a photography business, success relies on creating an efficient system. Get the images right in camera to reduce the need for post-production. Automate what you can. Use technology to your advantage. And find a system that is based on speed. Do all of these things, and you can easily shrink your post-production to a timeframe that allows you to conduct same-day sales.