How to Photograph the Details at a Wedding

The wedding details, such as the ring, accessories, invitations, and other little elements, come together to make the big day as special as it is. The ceremony is important, of course, but it is often the photos of these little details that allow the bridge, the groom, and their friends and family to really revel in the awe and beauty of the wedding.

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Paying Attention to Pricing and Profitability

So many of you have dreams of being a full-time photographer, but you can’t afford to go full-time until you can’t afford NOT to. That means your part-time income from photography has to exceed what you’re making in your day job, so you have to go full-time or lose substantial revenue.

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The Power of Emotion

Creating emotion-driven experiences builds lifelong clients, passionate testimonies, and higher sales. Some of us have been fortunate enough to go through this with our clients by happy accident, but there are steps that you can take that will help foster and generate the emotional client experience in a natural and consistent way.

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Meeting Your Annual Sales Goal

Truly successful business owners don’t sit and passively wait for money to roll in. They also constantly revisit their goals, their strategies, and their progress. Coming up with a business plan is not a one-time deal; you don’t just set it and forget it. This definitely holds true for photographers. Get in the habit of examining your goals, running your numbers, and measuring your progress. Depending on your results, either fix what’s broken, or set a new, higher goal. Implement. Assess. Analyze. It might sound like a lot of work, but I guarantee the first time you meet your monthly goal, you’ll be hooked.

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Social Media Strategy Pyramid

The world of social media can be daunting. There are so many platforms to choose from and to post on, and different things seem to be working for different people. It can be overwhelming trying to figure out what to post, when to post it, where to post it, and what to do after you’ve posted it.

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7 Part Series to Step Up Your Lightroom Game – Part 1: Storing & Managing Files

When it comes to shooting over 100,000 images per year and needing speed on my side, it’s a no brainer: I choose Lightroom. The program is simple enough to use, and I want to show you the best ways to do so it in my seven-part workflow series.

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