Our goal this month is to round out your sales system with clever and desirable upsell options to entice your clients to get the most out of their experience with you (and to get you the most profit). A quick note about terms: In the strictest sense, upselling means selling the client a higher-priced product than the one they were considering. The terms cross-selling and add-on sales describe selling the client additional items beyond the one they were considering. It’s become commonplace to use the word upselling for all methods of achieving a higher sale. For the purposes of this article, we use the broader meaning of upselling.
Building a proper infrastructure in your business is much more important than learning how to take pretty photos. I am not discounting the importance of being a good photographer by any means. I am saying that if you don’t have the processes in place to deliver an excellent overall client experience, eventually nobody will care about your pretty pictures.