We can all become the photographer we desire to be, but knowing what we don't know is the first step toward that dream. Take some time, and figure out your primary areas of weakness. Then, get honest feedback from peers, judges, or those you admire, and make a plan. Keep an eye out for that knowledge you didn't know you needed.
This has been my battle cry since my early days on Creative Live. Innovate or die—sounds sexy, but what does it really mean? Before we dive in, I need you to do some soul-searching here. Are you the type of person who just bitches about everything? Do your friends see you as a positive person? Or would they describe you as a bit of a pessimist? I know this is going to be tough for you to be honest about, but it’s crucial to your success—not only in business, but in life.
Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.
Storytelling is what we do as humans. It’s in the movies we see, the books we read, the music we listen to—it’s even in that commercial for your laundry detergent or favorite soft drink. Now more than ever, creating a narrative is the key to engaging an audience that is constantly bombarded by content—and more and more photographers are being hired to fabricate these stories for brands.
All too often, when we think of noise in photography, we are thinking about our images. The truth is, noise is one of the biggest risks to our business and to our overall mental health. I am talking about the noise of the universe here.
As you cull your most recent wedding, you might be asking yourself, “When do I go black & white?” Throughout my career, I have displayed both color and black & white photos in my portfolio. I enjoy black & white images, because there’s simply something different to them.
A sales funnel is simply a conceptual representation of the path that people take from “lead” to “client.” Since literally every client was once a lead, every client came through your funnel—even if you didn’t know you had one.
Do you have an emotional connection to the landscape or subject in front of you? I've found that I'm most focused and successful when I'm passionate about the subject. For me, it's landscape; for you, it could be portraits, botanicals, abstracts, or long-exposure architecture.
Black & white should be used to remove distractions from your image and help bring more focus to your subject. A black & white portrait can help focus on your subject’s emotion, as well as eliminate color patterns that take attention away from them. The key is to use black & white to help communicate your vision more efficiently than a color image would do.
When it comes to soft light, size matters! Yep, I went there. Hey, come on, who can resist a good cheesy photo joke? Not I! But seriously, its true—when you want soft light, the larger and broader the light source used, the softer the quality of the resulting light.