Innovate or Die

This has been my battle cry since my early days on Creative Live. Innovate or die—sounds sexy, but what does it really mean? Before we dive in, I need you to do some soul-searching here. Are you the type of person who just bitches about everything? Do your friends see you as a positive person? Or would they describe you as a bit of a pessimist? I know this is going to be tough for you to be honest about, but it’s crucial to your success—not only in business, but in life.

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5 Social Media Marketing Myths

Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.

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5 Steps for Creating a Successful Photography Narrative

Storytelling is what we do as humans. It’s in the movies we see, the books we read, the music we listen to—it’s even in that commercial for your laundry detergent or favorite soft drink. Now more than ever, creating a narrative is the key to engaging an audience that is constantly bombarded by content—and more and more photographers are being hired to fabricate these stories for brands.

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5 Tips for Better Black & White Portraits

Black & white should be used to remove distractions from your image and help bring more focus to your subject. A black & white portrait can help focus on your subject’s emotion, as well as eliminate color patterns that take attention away from them. The key is to use black & white to help communicate your vision more efficiently than a color image would do.

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