8 Things to Consider When Buying a Strobe

Choosing the right strobe for your needs is not only a question of budget but how you intend to use the strobe. The criteria and features desirable for studio strobes differ from those designed for location use, and vice versa. That said, strobes designed for location use can be used in the studio, and studio strobes can in some cases be used on location. So, if you can only budget for one type of strobe, don’t worry. Keep in mind that every strobe involves a series of compromises, and there is no one strobe that does everything and does it well. That’s why there are portable strobes designed for location work and larger, more powerful strobes intended for studio work. Each has its pluses, minuses and place.

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7 Tips for Making Compositing Easier

The majority of compositors use Photoshop. Knowing the controls and options will allow you to focus on the artwork instead of stumbling around looking for a filter or tool. Yes, being comfortable and knowing Photoshop well will take some time and effort. But seriously, since when was anything worthwhile easy to do? Shut off Dancing with the Stars and The Voice and instead spend some time playing around in Photoshop. Make yourself better.

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5 Reasons to Build Custom Lightroom Profiles

When it comes to editing creatives, I want to work in Lightroom so I can quickly apply different styles to my images with a single click. Beyond applying just a preset, you have the ability to add a more creative shift to your images using profiles. Applying a profile is the newest way to shift your corrected image to the next level without requiring you to re-edit—it’s the one-click solution you’ve been waiting for. Here is why I use profiles and how they’ve transformed my editing workflow.

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A Post-Production Workflow for Same-Day Sales

As in all aspects of running a photography business, success relies on creating an efficient system. Get the images right in camera to reduce the need for post-production. Automate what you can. Use technology to your advantage. And find a system that is based on speed. Do all of these things, and you can easily shrink your post-production to a timeframe that allows you to conduct same-day sales.

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Gelled Lighting: Mysterious, Yet Familiar Magic

At some point in our image-viewing lives, we’ve all been enamored with a photograph where gels and color were used to augment it. Whether this image has a small kicker accent of gelled lighting or is created entirely with it, we respond to that infusion of color—the image has a larger impact on the viewer. In many ways, the underlying story of a certain image can only be fully revealed through the use of color and gels.

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5 Tips for Turning Difficult Clients into Happy Ones

If a photographer has never experienced a client who did not like their photos, had unrealistic demands, or was just not a very nice person, then that photographer has not been in business long enough. The reasons why customer service issues tend to happen in our industry are numerous, but the one thing that they can always be traced back to is not managing client expectations properly.

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Lead Nurturing With Drip Emails, Part 1: The Know-Like-Trust Principle

With an automated drip email sequence, it’s possible to nurture your lead from Awareness to Interest to Desire. Help them get to know you, like you, and trust you, and share with them how your photography will improve their lives. At this point, they should have no choice but to Desire you above all the competition!

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Advocacy and Adaptation: Promoting Inclusivity in Photography

Our society looks at disability so negatively; it’s something to be hidden away, to fear or pity. At the other end of the spectrum, we are characterized as “inspirational” to able-bodied people, “brave” for simply living our lives, or caricatures that make everyone else feel better about themselves. More often than not, we fight to be portrayed just as we are, or how we want to be seen. We deserve the right to decide how we’re represented.

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Hard Light—It’s Easy!

The moment you realize you can customize the quality of the light you’re creating to fit the images you’re capturing is the moment you realize there is no one-size-fits-all lighting. With artificial light, we attempt to recreate light that occurs in nature. Absent that, lighting looks unnatural and in this photographer’s humble opinion ends up doing more harm than good. It ends up being a distraction rather than a supporting element.

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