Planning Makes Perfect: Planning a Successful Destination Shoot

So, you are ready to take things up a notch. Travel the world. Get those high-impact shots. Set yourself apart. I’m excited for you! Nothing feeds the creative soul like new locations and exciting concepts. But not all destinations are the same. The best places to shoot are difficult to access, loaded with tourists or bring unexpected curve balls. Planning is the only way to make sure your photographic travel adventure is a success. Here are some things you need to do no matter your destination.

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5 Tips for Faster Creative Editing From Photoshop to Lightroom

If an image needs heavy composite work to swap a sky or clip out a subject, of course it’s Photoshop to the rescue. But what about the creative editing of tones, color grades, dodge and burn, HDR, sharpening, etc.? Can we really work in Photoshop to prep and go back into Lightroom and get good results?

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Be Your Own Damn Guru

The health of our business correlates with our physical health. If we are having a hard time making it through life’s day-to-day routines, then chances are we are having a difficult go in business as well. The most major times of growth in my business have been directly tied to self-development. There is no question. And if we ignore the health of our bodies and minds, we are capping the potential of our business success. Here are some of the best ways to begin to better yourself to better your business.

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Your Sales System in Action: Inquiries and Consultations

For the past several months in The Business Corner, we’ve been building your sales system from the ground up in order to get you to your target sales average. Now it’s time to put all your hard work into action. It’s time to craft your client experience workflow to maximize your sales potential. That workflow starts the moment a potential client inquires.

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How to Pack Lighter for Travel Photography

After one long travel month in 2017, my wife Eileen and I felt utterly pooped. Where was the old thrill we’d experienced as destination photographers? It was buried under a mountain of luggage and stress. We had to find a new packing system that brought joy back into our on-the-go lifestyle.Let’s look at our five essential categories we use to save space, the gear we bring and, finally, Peak Design’s new Travel Backpack that lets us access everything in one bag.

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How to Sell Digital Files Like Products

I wasn’t always able to sell digitals the way I sell products. In fact, the word digital scared me. I had put so much work into learning how to sell products and testing my approaches that I hadn’t even thought about how to sell digitals. Through learning how to sell products, I learned how to build value for the products I was offering. The albums and wall galleries were family heirlooms that served as a valuable daily reminder of what is most important to people. Having something in your home you can look up at every day and feel better about the troubles you’re facing is priceless. I could sell that all day long to my clients because I understood the value of it.

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Client Loyalty: Relationships Matter When You’re In Business

My single greatest business achievement is my return client base. They all are of means, and they stick with me year after year even though they have lots of options and they are informed consumers. Their unwavering support means more to me than anything I could accomplish photographically. New photographers coming up are very talented and competition can be fierce. The fact that my clients stick with me keeps me going. It forces me to level up my craft, my product offerings, my marketing.

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