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Over the past year I asked a couple hundred photographers how many had ever shot a roll of film professionally. The staggering number was five. I was shocked that so few knew what it was like to photograph a job, drop the film into a processing bag and send it to the lab. These were the days when photographers focused more on their business and working behind the camera than staring at a computer screen. Switching from film to digital photography started to become mainstream a decade ago. This switch, which has so amazingly transformed the photography industry, brought with it an imperative to give one’s attention to what I call “the film workflow.”

As more and more photographers enter the industry, the astute photographer recognizes that scalability and focusing on business, rather than editing of images, is a major key to success. There are a few ways to build the cost of post-production into your packages, but the best way to optimize film workflow is to work with a reputable post-production company that can help with all your back-end needs. The average cost, which will vary according to shooting styles and number of images, is comparable to calculating an hourly rate for what your time is worth and multiplying it by the number of hours you spend prepping final images. Many of you may be surprised to find that freeing up all that post-processing time is actually cheaper than doing the work
yourself. It is starting to sound like a no-brainer, isn’t it? Here are some things to consider when you think about outsourcing as an option for your business.

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