You’ve probably heard of the concept before. A photographer presents a slideshow of pictures shown at the wedding, wowing the bride and groom and then everyone goes home and forgets about it, right? Wrong. The power of the SDE doesn’t have to stop there.
Word-of-Mouth Marketing is a great concept, but the “how-to” part of it is rarely talked about. Personally, 70% of my income is through word-of-mouth marketing, and the “how-to” almost all revolves around the SDE.
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Article by Vanessa Joy