Let’s coin the term commodity photographer. Think generic can of peas or a jar of salsa with a white label that simply says “SALSA.” These products may have different manufacturers, but they are so similar that we often can’t tell the difference. In the world of photography, this same idea rings true. You might be just another can of peas and not even know it. Let’s explore some of the pitfalls and potential solutions to prevent you from being an easily replaceable commodity. Here are a few ways to tell if you fall into the category of a commodity photographer.