I have had the honor of photographing hundreds of weddings across the globe, and along the way learned invaluable lessons about how to approach and prepare for event lighting. Take the pressure out of the fast-paced and ever-changing lighting conditions of the wedding day with these six tips.
For a long time I despised marketing because I did not have a strategy for our B2B video and photo company. Anything that I had tried, like posting on Facebook and Instagram or email marketing, did not seem to work for me. These strategies work when done well, but I did not figure them out and was getting frustrated. A mentor told me to look at my best clients—the 80/20 rule—and figure out the commonality between all of them. Were they all the same type of business? Did they all have the same product or service? Did they all find us through Google?