All too often, when we think of noise in photography, we are thinking about our images. The truth is, noise is one of the biggest risks to our business and to our overall mental health. I am talking about the noise of the universe here.
When working with your clients, there are a few things that might seem elementary and like common sense, and yet they are critical to your overall success: being upbeat and friendly, being professional, being on time, being prepared, being well-dressed, having a photographic vision or direction (even when following a creative approach), and knowing your equipment inside and out.
Thirteen years ago, I quit my job in pursuit of being a professional photographer. Believe it or not, I didn’t do it for the money. I had no idea that there really was any money to be made in photography. I wanted to do what I loved doing. That was my main motivator. Today, I often find myself laughing with my financial planner when she reminds me of my goals at the time.
“Don’t forget—I made you!” While on the surface, it’s a silly joke between her and me, it has planted this reverence in my mind. Mothers (and fathers) shape who we are. The mothers of great people must be great themselves. It is with that idea in mind that I approached Shutter’s ultimate den mother: Terri Cincotta, affectionately known as Momma C.
We all fail at some point. Even the most successful people fail. What most people don’t realize is that successful people fail more than most.
The world of social media can be daunting. There are so many platforms to choose from and to post on, and different things seem to be working for different people. It can be overwhelming trying to figure out what to post, when to post it, where to post it, and what to do after you’ve posted it.
The health of our business correlates with our physical health. If we are having a hard time making it through life’s day-to-day routines, then chances are we are having a difficult go in business as well. The most major times of growth in my business have been directly tied to self-development. There is no question. And if we ignore the health of our bodies and minds, we are capping the potential of our business success. Here are some of the best ways to begin to better yourself to better your business.
Photography is a career field that carries with it incredible pride and requires an unstoppable love for the human spirit and even the puppy world now and then. If you think of your photography as just a job, then it’s time to find a new career.
Laptop living is the new business model. Travel the world with your laptop and work from a beach somewhere and surf all day with your GoPro making your friends and family jealous. If I see one more Instagram story encouraging me to buy into this lifestyle, I might kill myself.
It’s the end of the year. There are plenty of New Year’s resolutions, tons of hopes and lots of forgiveness for last year’s failures. Will you really change this year? Will this be the year you see your business double? Or will you once again forgive yourself for not crushing it and promise to do it better next year? You’re a photographer and you do work that you love and blah blah blah. But here’s the truth: Work that leads to success is so often work that you do not want to do. So here is a list of things you need to do this year that suck.