The guitarist for a band I shoot promo work for just welcomed a brand-new baby boy into the world with his wife. That offers the perfect opportunity for a family portrait session. Not just any old cookie-cutter family portrait—I want my portraits, family or otherwise, to reflect the individuality of the subjects.
If you fail to plan, you plan to fail. Yes, now you’ve heard it one more time: It starts with a plan. It astonishes me that we will plan a party, a trip, lunch with a friend, but we don’t plan for a profitable business. Which is more important?” There it is, the foundation for this month’s article on developing a business plan.
I’m happy to say that 2017 marks five years since I’ve received a W-2. While there are many other photographers who can say they’ve been shooting for decades, I can say I was able to build a business when everyone was doing it for free. I want to provide both aspiring photographers and struggling professionals with the real-world lessons I’ve learned the past five years.
Effective communication between you and your clients cannot be taken lightly. This determines how pleasant your time with each client will be, not to mention a deciding factor for whether they will even work with you at all.
There is an art to grooming and managing the perfect assistant. Let’s be clear on what I mean by the perfect assistant. There is no such thing as perfect when it comes to an employee, but there sure as hell is a level of perfection for what you need to make your business more successful.
Being a location portrait photographer has its drawbacks. We are often at the mercy of our environment, which means we are going to be faced with lighting challenges. If your schedule is busy, you won’t always have the luxury of planning all your sessions at sunset. Being forced to learn to overcome these situations, I picked up a few skills that are sure to help any photographer overcome bad lighting on location.