It’s the slow season for many of you, so it’s a good time to build a stronger business and work hard to make 2019 your best year yet. Every year, business gets a little harder. It’s the natural progression of consumer trends, technology, marketing and business. While it’s getting tougher, there are also more tools to help you build your business and your brand.
Boudoir photography makes a great gift for a loved one on the wedding day or a stocking stuffer on Christmas Day, but to me, boudoir photography is much more than that. It is not just about the end product, but more about the experience each client receives along with their beautiful images.
It’s the end of the year. There are plenty of New Year’s resolutions, tons of hopes and lots of forgiveness for last year’s failures. Will you really change this year? Will this be the year you see your business double? Or will you once again forgive yourself for not crushing it and promise to do it better next year? You’re a photographer and you do work that you love and blah blah blah. But here’s the truth: Work that leads to success is so often work that you do not want to do. So here is a list of things you need to do this year that suck.
Have you ever felt you’re failing as both a parent and businessperson? As if the two are impossible to balance? My wife, Eileen, and I sure have. But there’s good news. While we’re still far from being perfect parents (like light years away), we’ve learned a number of habits over the years that make a world of difference for us and our three children. Actually, I think my own parents taught me most of these habits—it just took me half a lifetime to realize it.
There is no escaping it: We live in a digital world but we operate in some old-school ways. From photography to our tax returns, we must all learn to operate efficiently and effectively in this new world. Here are some of the tools I use to run my business smoothly and make maximum use of my time. This isn’t just about saving time. It’s about giving your customers a unique experience.
In 2011, my wife and I took a big risk. We emptied our savings to fund the film project. We’d just experienced a loss in our lives, and we needed to step back from taking pretty wedding pictures for a while. Instead, we turned our cameras toward kids fighting to survive in one of the world’s most violent slums. The result was our low-budget documentary Lost Boys of Paradise, which raised money for the nonprofit Engadi Ministries, with which we still work. So the risk paid off, right? But not how you might think. Things change. Today, after five years writing for Shutter (now a premier photo industry publication), our tiny 2011 video project has led to something bigger than I could have imagined. Our professional life has come full circle—almost miraculously so. Because now you are part of this story, too.
That feeling of world-weariness, or ennui, that I discussed in a previous article can get to all of us from time to time. It can feel as if you are no longer making progress or your work is no longer exciting. That might mean it is time to feed the artistic side of your brain and take a break from your typical work. It’s time to stretch your creativity to keep yourself fresh and excited about what you do.
November 2018 Inspirations: Best of Your Brand Inspiration can come when you least expect it. As photographers, we are visual artists. We express ourselves through our camera and the images we create. Inspirations represents a sampling of our industry and the vision of professional photographers from around the world. Congratulations…
Bringing in strategic partners for any project helps expand your reach, creativity and brand awareness. It’s time to expand the concept and go beyond just sharing the cost of production and mailing for a brochure or postcard. Here are a few ideas to start thinking about.
People who are willing to work for cheap are taking away jobs from the rest of us, goes the common wisdom. By offering their services for very little, they are hindering professional photographers from booking jobs. But are they really? The short answer is no, cheap photographers aren’t cheapening the field. They aren’t taking your job. Why? Because they don’t know how to do your job.