People who are willing to work for cheap are taking away jobs from the rest of us, goes the common wisdom. By offering their services for very little, they are hindering professional photographers from booking jobs. But are they really? The short answer is no, cheap photographers aren’t cheapening the field. They aren’t taking your job. Why? Because they don’t know how to do your job.
While it seems that good photography is the biggest factor behind any successful studio, nothing could be further from the truth. Yes, you have to produce consistently good imagery and offer a great customer experience, but that is just part of the equation. This month, I provide you with five truths to help you build a brand that outperforms your competitors.
Just like writers or painters, photographers can run into creative blocks and get stuck in a rut. These creative ruts can last days or even weeks, and in extreme cases of creative drought can also lead to loss of interest in photography altogether. But even if you are always busy with photography, new sources of inspiration can energize and invigorate your spirit and take your work in a new and unexpected direction.
One of the hardest things to do as a small business owner, especially artists, is to recognize when you’re approaching burnout. The signs are always obvious when we talk about them, but they’re not when they’re happening. I can’t figure out what’s wrong but I know when I’m off my game. Here are some strategies to think about.
Although it’s been common in Facebook photography groups to bash the video team at a wedding, we can learn quite a bit from their craft and apply it to our own. My husband, Rich, is a cinematographer, and through working with him, I have learned ideas and techniques that have improved the way I photograph a wedding and the way I deliver wedding albums as well. When we are photographing a wedding, we want to begin with the end in mind: a beautifully designed album. We want that album to have symmetry and balance, proper proportions and beautiful leading lines. This is how we use cinematic rules for our photography.
My favorite part of photography is capturing moments. As a second shooter for a primary photographer who knows how to pose and who pays very close attention to details, I can hide in the corner and capture candid moments as they unfold. Candid photos work so well in black and white, especially when laid out in a wedding album. Here are some of my tips to help you get the best candid images throughout a wedding day that look beautiful in black and white.
If changing an image to black and white is a careless afterthought, what are the chances that you’ve created a monochrome masterpiece? When we change our mindset from “I don’t know what else to do with this so black and white it is” to “I am going to create black-and-white photos today when I shoot,” a radical thing happens: Your monochrome images become more focused and striking.
Since the first issue of Shutter Magazine, I’ve shared one article after another with ideas to help you build a stronger business. I’ve shared ideas about virtually every aspect of your business today—from your website to your blog, marketing, direct mail, education and partnerships. This month I wanted to have some fun with a series of my pet peeves and easy ways to fix them. This list is not all-inclusive. I’m doing a brain dump, and this month’s article is meant to be a free-form collection of ideas all of you can start working on immediately.
Because digital cameras are complicated creatures, manufacturers have added a little gizmo so you can see if you are indeed gathering all the data and using the memory efficiently. But most photographers blow off this handy little meter as esoteric and unnecessary. That magical meter is called the histogram, and today we are going to master that bad boy to get cleaner, less noisy images.
You know me: I’m all about stopping the scroll, standing out and using dynamic maternity to build one’s brand and gain the audience’s attention. Changing things up isn’t that hard. It doesn’t require money or new equipment. It’s simply making small adjustments and mostly playing to find new ways to capture amazing images. Here are some great ways to change the game and blaze your own path.