Lighting Foundations for Better Portraits

Photographers who understand light use it as a paintbrush to create a beautiful piece of art for their clients. Photographers tend to overcomplicate things, which can make the use of artificial light intimidating to some. This month, I talk about techniques that are not commonly used by wedding and portrait photographers who do most of their work outside the studio. I also get into the intricate details of light that can impact a portrait for better or worse.

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How to Get (And Keep) a Photography Sponsorship

At some point in your career, you’re going to be thinking about sponsorship, especially if a sponsor actually contacts you. Here are several things to consider. Being a great photographer is only a qualifier. Being a requested speaker, being active in social media, having a blog, writing for a magazine or having a story about your work in a magazine are all key things a company looks at when considering sponsorship. If you’re not a household word, then the issue becomes your potential. You might be a young gun and have the potential for influence with newer photographers, or you might have developed a unique application for the company’s products.

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8 Overlooked Photography Marketing Ideas

What goes around comes around: it’s an expression we’ve all heard numerous times, but this month it’s so appropriate for eight great promotional products/concepts everyone seems to have forgotten about. Over the last five years, I’ve written about half of them, but it’s time to create a little more awareness to help you make 2018 the biggest and best year you’ve ever had. None of the ideas are new, but most of you will find them unique and loaded with potential for growing your business.

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Don’t Be a Commodity Photographer

Let’s coin the term commodity photographer. Think generic can of peas or a jar of salsa with a white label that simply says “SALSA.” These products may have different manufacturers, but they are so similar that we often can’t tell the difference. In the world of photography, this same idea rings true. You might be just another can of peas and not even know it. Let’s explore some of the pitfalls and potential solutions to prevent you from being an easily replaceable commodity. Here are a few ways to tell if you fall into the category of a commodity photographer.

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How to Build a Photography Business That Will Thrive for Decades

What’s your long game? It’s an important question, but one too few photographers ask themselves when starting a business. Over the seven years my wife Eileen and I have coached photographers to make their studios more profitable and manageable, we’ve noticed an alarming trend: Most photographers don’t have a plan.

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5 Things We’ve Learned From Owning a Shared Studio Space

When Jeff and I created The Shoot Space, we were the first shared-studio concept in Wilmington, North Carolina. We’ve managed to put our own spin on the share concept and keep it going for five years so far. Since those early days, several shared-studio concepts have come and gone in Wilmington. In this article, we share what we’ve learned and offer some tips on creating your own shared space.

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3 Hidden Benefits of Mastering Maternity Photography

Many photographers seem to think that maternity work is too niche, too cliché, too Pinteresty. Why would you want to add it to your portrait business? Sure, the maternity portrait industry is pretty much one note—same poses, same outfits, same editing style—but your images don’t have to be. Creating a signature style, an outstanding client experience and showstopping imagery can produce higher sales and also bring you three hidden benefits.

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The Art of Storytelling in Wedding Photography

Wedding photography has been a passion of mine since I first got behind the camera seven years ago. I was initially attracted to the art of storytelling in wedding photography because it allowed us to capture fleeting heartfelt moments. I appreciated the challenge and the feeling of satisfaction that would ultimately come when I was able to capture an authentic, emotional moment.

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How We Can Better the Photography Community

If you’ve been around long enough in this industry, you know how we’ve fought to build community instead of competition. Thankfully, it has gotten a lot better lately. It is nothing like when I walked into my first local photography meeting 18 years ago. It was like walking into a boys’ club where they measured themselves by sharing how many weddings they were booked for that year. Whoever had the most won, even if he wasn’t charging very much for them.

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