At some point in your career, you’re going to be thinking about sponsorship, especially if a sponsor actually contacts you. Here are several things to consider. Being a great photographer is only a qualifier. Being a requested speaker, being active in social media, having a blog, writing for a magazine or having a story about your work in a magazine are all key things a company looks at when considering sponsorship. If you’re not a household word, then the issue becomes your potential. You might be a young gun and have the potential for influence with newer photographers, or you might have developed a unique application for the company’s products.