2020 is upon us, and every year you should investigate ways in which you can improve your craft. As we move more and more into booking Gen Z clients, we have noticed that quality is something that is becoming more and more important to our clients. Quality can come in many forms: business, client experience, etc. What I want to focus on today is artistry, and what you can look to do to up your photography game for your clients starting this January. Let’s look at some of the significant skillsets and go over the trends that we are noticing in our business today.
Over the years that I've spent in the wedding photography business, I've found that one of the biggest obstacles we photographers come up against is time—or rather, the lack of it. Sometimes it's hard to get the bride, groom, and wedding party on the same page in the little amount of time we have for each specific stage of the shoot. One thing really helps me to work around this issue: I make use of a workflow that allows me to quickly position the bride and groom in various poses and get the shots I need in just a few minutes. I can get a ton of great pictures, and at the same time catch up if I'm running behind for any reason, or if I just have a really tight time frame to work with.
One of the most crucial aspects of a wedding photoshoot is depicting the bridesmaids in the best possible light. There are a number of techniques that you can employ to make sure that your photos of the bridesmaids turn out the way you (and, more importantly, the bride and groom) want them.
The standards for client communication are changing constantly; what might have been standard five years ago just isn’t anymore. In general, communication with clients is now about more texting/internet time and less in-person/phone time. You'll find that not knowing how to talk to your clients in the language and medium that they prefer will lose you potential business and cause you stress for no reason.
We've all seen that one pose from wedding photography: the typical bride and groom looking at each other with some natural or architectural backdrop. There’s nothing wrong with that photograph—honestly, it is usually super popular with the couple themselves—but it gets kinda boring for you and your clients. Show off your abilities as a photographer and get the best shots possible—here are some options for how to offer something more, something different to your customers, switching it up.
Jumping into an in-person sales model is difficult for so many people who have built their business on handing over digital files to their clients. It takes a lot of money, perseverance, and time upfront to build a solid in-person sales business. We have spent the past four years perfecting our sales strategies to be in line with ever-changing wedding trends, and have come up with a model that serves our clients from beginning to end while still bringing in high-dollar sales.
Off-camera flash can be an intimidating thing to try to master. Where do you put the flash? What power should it be on? When do you need more than a simple Speedlite? What about modifiers? Where do you even start? Here are five tips to help you out!
It’s a photographer’s house of horrors—a dark reception hall. Let me simplify everything for you. Below, I’ll lay out the easy system we at The Blumes use to create crisp, color-balanced, commercial-quality reception images every time. You’ll just need your camera, three cheap flashes, and a few rubber bands. Sound good?
Photographers seem to obsess over editing. They treat it like it’s the special sauce that, once mastered, will bring you in new clientele. Nothing could be farther from the truth. I will let you guys in on a little secret. Our clients come to us for cinematic, dramatic environmental portraiture, yet the images that they love, and the ones that we choose for our portfolio, are typically the ones for which we diverge the least from the original file.
Last January, Mike Allebach and I decided that it would be great to challenge everyone after one of the workshops to reach out to past wedding clients, use what we taught them, and get wedding albums into their clients’ hands. We called it the $10K Challenge: if you have ten clients from the past two years and sell each of them a $1,000 wedding album, you will have made an extra $10,000 that January.