The customer experience is made up of many different parts. The most basic thing to understand is that it is the totality of all of your client’s interactions with your brand, starting from the moment they find you and visit your website, to the final delivery of their album. If you are a portrait photographer, those processes can be fairly quick, but wedding photographers will likely be with their clients for a year or more. Throughout that entire process, there are many different interactions that clients will have with your brand. One hiccup in any of those processes can affect the overall client experience and cost you future revenue.
I am frequently asked if the LGBT market is big enough to make it worth pursuing. Absolutely. Tapping into this market is a whole new obstacle. LGBT couples are unlikely to contact a photographer simply because they like our work. They need to feel secure that your business is a safe place. This doesn’t mean you have to know everything about LGBT couples or their history. It means only that they know you are someone who desires their business, free of judgment.
Recently I was looking at where my wedding referrals were coming from when I noticed that a venue I used to shoot at several times a year had completely fallen off my radar. We had not shot a wedding there in almost five years. How could that be? We picked up the phone, scheduled a meeting with their team and did something about it. Below is how we went from an afterthought to front-runner—and rebuilt a relationship and our portfolio along the way.
So you think you want to become a wedding photographer? Be careful what you wish for. Yes, it’s true what they say: A career in wedding photography can be quite lucrative. For my wife Eileen and I (The Blumes), our decade-long career has allowed us to create a life of travel and comfort we never imagined. On the other hand, the vast majority of photographers who approach weddings as a golden goose get bitten, and there’s good reason for the burnout and high failure rates. This job isn’t for the faint of heart.
Photographers are well known for investing money in their toys. In fact, I would be willing to bet that many of us got started on this career path after realizing the cost of their new toys, and that we needed to charge people for pictures in order to just afford them. I am no exception to that. I love cameras, lights and new technology. We have so many options to choose from, but many that we crave are unnecessary. How do you choose the best tools to purchase? In this article, I break down my recommendations.
If you’re not doing albums, shame on you. Not only is it a disservice to your lifestyle and family income, but it’s a disservice to your clients. Aside from the money to be made on albums, memories are best preserved in a tangible, clean format that’s easy to flip through. It’s your job to preserve those memories as best you can, and albums are an excellent way to do it. Whether you’re a beginner or a pro, here are six tips for making a great album.
Photography is an incredible hobby and profession. We get to visit amazing places, document memories for people, create art and even travel all over the world. But the business side is a different story. To finance this amazing hobby and turn it into a living, we have to charge livable wages.
I don't want to just be a portrait photographer who happens to be at a wedding. I want to be a storyteller who captures the essence of people to tell the story of who they are in this time of their lives in an emotionally impactful way. Only recently have I evolved my approach from just finding the perfect light and artistic, beautiful compositions; now I find or create environments where authentic moments can take place. Through research and practice, I have developed a handful of methods to achieve emotional impact in my work.
I answered her, and my heart broke. I saw the disappointment on her face. “I’m sorry. No, we didn’t take any full-length bridal shots of your daughter alone. But look. Here are several good full-length images of the bride and groom together,” I said, trying to lighten the mood. I mean, is a solo bridal shot really such a big deal? I’d like to spare you disappointment. So here’s my Top 10 List of must-have shots every wedding photographer should remember—and how to make them great.
In many markets, wedding photography has become a commodity. A commodity is an item or service for which the market will accept only a specific price. Most of us know the current price of a gallon of gas, and we would not go to a gas station that charges a dollar more per gallon, no matter how much better the station claims their gas is. Quality is perceived to be the same, and the distinguishing factor is price alone. If the market accepts only a certain price and that price is not profitable, how do we succeed?