Have you ever struggled to really track the return on investment (ROI) from coordinating a styled shoot? Sure, you made it into a few blogs, but did you really get anything concrete from all that effort? How about a prime wedding date in your calendar that just didn’t book? Wouldn’t it be nice to be able to fill that with a killer sales initiative?
Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.
Unless you are in a different business than I am, most of your bridal photography clients aren't going to be supermodels. They won't have years of experience giving the camera what it wants. However, every single one of them wants to look like the best version of herself on her wedding day and in all those gorgeous photos you are taking of her.
The wedding details, such as the ring, accessories, invitations, and other little elements, come together to make the big day as special as it is. The ceremony is important, of course, but it is often the photos of these little details that allow the bridge, the groom, and their friends and family to really revel in the awe and beauty of the wedding.
Wedding photography has been a passion of mine since I first got behind the camera seven years ago. I was initially attracted to the art of storytelling in wedding photography because it allowed us to capture fleeting heartfelt moments. I appreciated the challenge and the feeling of satisfaction that would ultimately come when I was able to capture an authentic, emotional moment.
Destination weddings can be downright amazing—new places, new sights and sounds. They can also be stressful. With the right preparation, you can make it an unforgettable experience. From my travels to Mexico, Honduras, the Dominican Republic, Thailand and other countries, I have gathered these five tips I wish I’d known before I shot my first destination wedding.
I am a destination photographer. I photograph weddings, portraits and commercial gigs, and the one thing that is consistent across all genres is that I travel quite a long distance to most of my shoots. As a destination photographer, I’m constantly trying to simplify and protect my gear as I travel—it’s my goal to arrive at my destination (and back home again!) with all of my gear undamaged and my images intact.
Having photographed hundreds of weddings over almost a decade-long career, I can say that weddings are not glamorous. They’re supposed to be, right? But they just aren’t. In fact, weddings are more often marked by behind-schedule makeup artists, self-important “church ladies,” overbearing mothers, insensitive toast-makers, impatient guests, inconsiderate Uncle Bobs and clumsy electrical technicians. Here are three steps you can take before, during and after every wedding this year to give your couples a more glamorous experience.
We wedding photographers place a lot of emphasis on our portraits of the bride and groom on their wedding day. That’s because large prints of these shots are in high demand by couples. But all wedding photographers agree that there are other parts of the day that are extremely important to capture. The bride and groom choose those closest to them to be a part of their bridal party, and the wedding day is a great opportunity to showcase the connections between the bride and groom and those close friends and family members. Here are five tips that will help you create amazing images of your bridal party.
There is an expectation for professional wedding photographers to deliver our best work at every single wedding. Location can certainly help with this. It’s a lot easier to create impactful images in the streets of Venice than Flint. Now, I don’t know about you, but I rarely get to shoot in the streets of Venice, and still create artistic, impactful images for my clients on a consistent basis. You need to set yourself up for success.