A guide to getting started as a Travel Photographer

As a photographer who specializes in destination weddings, I found a perfect marriage between travel and wedding photography (no pun intended). My vocation has allowed me to travel to numerous countries, discover exotic locations and connect with fascinating locals for more than a decade.

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5 Marketing Strategies for Wedding Photographers

There are five tried and true methods of marketing a wedding photography business—or really, the business of any professional photographer. In this article, I’d like to answer that frequently asked question, although, by necessity, in much less succinct form than the askers may have hoped.

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The Minimalist Videographer: Why Gear Isn’t Everything

The production value and quality still remains, but at a cheaper cost to my body and my wallet. I used to lose gear all the time on weddings. We would move from place to place so quickly that often times equipment would get left behind. We now rely on the built-in electronic viewfinders of our Panasonic Lumix mirrorless cameras for focus and exposure accuracy outside and for greater stabilization, rather than having to use an external monitor or hood loupe attached to the back of the camera. Today’s technology and improvements to these camera features make this possible. Hood loupes would always fall off and get lost. I don’t even use external mics on my cameras anymore. I simply rely on the built-in camera microphone to capture reference sound and ambient voices.

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A Simple Way to Control Color for the Professional Photographer

Understanding color output is an essential part of professional photography. However, there are limits to what you can control. You can't determine how images look on people's devices. However, you can ensure that you're giving them the best chance to view your work in the way you intended. More importantly, having consistent color across your workflow creates the very best print products for your clients who love sharing your beautiful work digitally and with prints.

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5 Ways to Make an Extra $2K Per Client

As a wedding photographer with a young family, my weekends are sacred to me. I always knew I never wanted to be “high volume,” but of course I wanted to make as much as possible per client to scale my business. Over the years I’ve learned a number of ways you can increase your client accounts while receiving raving reviews and not giving up more weekends! Hint: if your clients are spending more with you, it doesn’t mean they’re unhappy clients. The experience and value you provide just needs to match the price.

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When Disaster Strikes: Wedding Photographer Nightmares

Unless you have been living under a rock, you know the entire world is dealing with Covid-19 and the aftermath of this has yet to be realized. Panic and desperation are challenging small business owners around the world. So much uncertainty. So much still to be realized as every day delivers more bad news. If you are like me, I am just looking for some positive news. Any glimmer of hope that things will return to normal sometime soon. 

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5 Rules for Better Photography Pricing

The problem can usually be narrowed down to business skills, although sometimes a bad personality peeks its nasty head in. But even if the marketing is good and the business sense is great, some serious bankruptcy-causing mistakes can be made in the pricing area. Let’s take a look at the basic structures of pricing so you can avoid common pitfalls.

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