The production value and quality still remains, but at a cheaper cost to my body and my wallet. I used to lose gear all the time on weddings. We would move from place to place so quickly that often times equipment would get left behind. We now rely on the built-in electronic viewfinders of our Panasonic Lumix mirrorless cameras for focus and exposure accuracy outside and for greater stabilization, rather than having to use an external monitor or hood loupe attached to the back of the camera. Today’s technology and improvements to these camera features make this possible. Hood loupes would always fall off and get lost. I don’t even use external mics on my cameras anymore. I simply rely on the built-in camera microphone to capture reference sound and ambient voices.
Understanding color output is an essential part of professional photography. However, there are limits to what you can control. You can't determine how images look on people's devices. However, you can ensure that you're giving them the best chance to view your work in the way you intended. More importantly, having consistent color across your workflow creates the very best print products for your clients who love sharing your beautiful work digitally and with prints.
As a wedding photographer with a young family, my weekends are sacred to me. I always knew I never wanted to be “high volume,” but of course I wanted to make as much as possible per client to scale my business. Over the years I’ve learned a number of ways you can increase your client accounts while receiving raving reviews and not giving up more weekends! Hint: if your clients are spending more with you, it doesn’t mean they’re unhappy clients. The experience and value you provide just needs to match the price.
Unless you have been living under a rock, you know the entire world is dealing with Covid-19 and the aftermath of this has yet to be realized. Panic and desperation are challenging small business owners around the world. So much uncertainty. So much still to be realized as every day delivers more bad news. If you are like me, I am just looking for some positive news. Any glimmer of hope that things will return to normal sometime soon.
The problem can usually be narrowed down to business skills, although sometimes a bad personality peeks its nasty head in. But even if the marketing is good and the business sense is great, some serious bankruptcy-causing mistakes can be made in the pricing area. Let’s take a look at the basic structures of pricing so you can avoid common pitfalls.
I’m going to go out on a limb here and guess that you’re probably interested in shooting destination weddings. There are a lot of reasons why photographers want to photograph destination weddings. For one, you get to experience capturing the wedding in an entirely different scenario than what you’re currently used to. Destination weddings often have carefree clients who are interested in amazing photography and will typically choose places that feature beautiful scenery.
Taking pictures of the bride as she gets ready for the wedding ceremony on her special day is a time-honored tradition in wedding photography, but it can require a different set of skills from the traditional photos of the ceremony. I personally love the close, intimate setting and the candid shots that can be captured during bridal prep. Of course, it does take a little planning, a good deal of forethought, and the right mindset to bring out the best in the bride, the bridesmaids, and the hair and makeup artists. Here are three keys to photographing bridal preps that I've found to be extremely helpful:
Have you ever struggled to really track the return on investment (ROI) from coordinating a styled shoot? Sure, you made it into a few blogs, but did you really get anything concrete from all that effort? How about a prime wedding date in your calendar that just didn’t book? Wouldn’t it be nice to be able to fill that with a killer sales initiative?
Social media marketing is one of the major ways that photographers help customers find and book their services. Many kinds of businesses are realizing that social media moves mountains when it comes to gaining recognition. At this point, most of us know that it's necessary, but it isn't easy, and it certainly can't be done haphazardly if you truly want to be effective. You need the creativity to create a persona and brand that people will connect to. You need to create content that people actually find relatable, unique, and worth their time.
Unless you are in a different business than I am, most of your bridal photography clients aren't going to be supermodels. They won't have years of experience giving the camera what it wants. However, every single one of them wants to look like the best version of herself on her wedding day and in all those gorgeous photos you are taking of her.