the power of no | photography education

// Photography Education

 

We all strive to provide an exceptional experience, exceed expectations and deliver great value and customer service to our clients. This often means balancing the desire to say yes to our clients when the realities of our numbers and our bottom lines are telling us to say no. The trick is to make sure when we say yes it works for both our clients and our business. For me, knowing when, why and how to say yes or no has resulted in dramatically increased profits.

We all strive to provide an exceptional experience, exceed expectations and deliver great value and customer service to our clients. This often means balancing the desire to say yes to our clients when the realities of our numbers and our bottom lines are telling us to say no. The trick is to make sure when we say yes it works for both our clients and our business. For me, knowing when, why and how to say yes or no has resulted in dramatically increased profits.

One of the traps I often see people fall into is failure to realize that while we all want to please our clients, our businesses must come first. Think about it, if you don’t take care of your business, there’s a good chance you won’t be in business very long. Therefore, having reasonable polices in place that protect your bottom line and can be easily explained are key. You can always bend the rules but keep in mind that when you do, it should serve both your clients and your business, not just your clients.

You must be willing to say no and provide a reason why you’re saying no when client requests don’t align with your business needs. Remember you’re running a business. Macy’s has no problem saying no if I want a pair of True Religion jeans but only want to pay Levis’ prices. The Lamborghini salesman won’t sell me an awesome, new Lambo for the price of a Volkswagen. Why should your business be any different? It’s not; business is business.

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the power of no | photography education

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