There are no second chances to make a first impression. Your portfolio is the first impression your clients have of your brand. When building your business, the quality of your branding is essential.
I really hit the jackpot when I found this job. It is fast-paced and ever-changing, so I never have to worry about not being challenged or getting bored. It is full of never-ending opportunities to take an idea and bring it to life in the blink of an eye.
Shooting for your portfolio and expanding your skill set are the most important parts of building your brand and photography business. Never stop learning and pushing yourself to be better than you were yesterday.
Lift your eyes up away from these words for a moment, stare straight ahead and say, “No.” Say it out loud. Say it like you mean it. Seriously. Wherever you are right now—reading online, in an airplane or sitting comfortably inside a Barnes & Noble with Shutter Magazine in one hand and a latte in the other—give “no” a try.
As business owners, we have many decisions to make when marketing to new clients. We need to weigh the benefits and drawbacks to certain avenues before deciding to invest in them. This can include both paid and free methods of advertising.
The secret behind creating a luxury boutique-style brand isn’t classified information. In fact, it’s fairly obvious because most of us know what to expect when we walk into a high-end retailer.
Congratulations: If you’re reading this, you’re on the right track. Photography is more than just taking pictures and investing in the never-ending flow of gear. If you want success, the most important thing to invest your time and eventually money into is education.
One thing I tell attendees at my speaking engagements and workshops is: Thank the Lord I’m so pretty, ’cause I’m really not very smart. They all giggle, but in all honesty, when it comes to the way I handled some of my business in the beginning of my little career, it is amazing the doors are still open at Moz Studios.
If you want to know the real secret to what matters most in business, just look in the mirror. That’s right, it’s you. When all things are equal, and in the competitive world we live in today, things almost always are, people buy you.
One of the coolest parts of photography is its huge variety of genres and disciplines. There’s an endless supply of subject matter out in the world to fulfill your creative
