This is your business. Your company. Your future. You must be confident in your vision. You cannot build your company on someone else’s vision. Think about it. As a photographer, when clients come to me with their Pinterest vision boards, I typically hand them back. Why? Not because I am trying to be obnoxious, but because that was not my idea. I can’t execute on someone else’s vision any more than another photographer can execute on mine.
If you want success, I promise you, it's out there for you to go and get. Make no mistake, there are a lot of people out there who want it just as bad, but the difference is, they are not willing to work as hard as you are to get it. Once you know this and see it, you start to realize that you can truly get whatever you put your mind to. Change your life. Change your world.
There is not a single thing about owning a business that is simple or easy. So, I want to lay out the truth behind the long race that lies ahead of you and how you can go the distance and be a successful business owner.
So to sum up this article before it even begins: treat all of your clients like they are “high-end” clients, and more high-end clients will find you. Once you have that mindset, then I can teach you how to create that luxury experience, and you will begin to find success.
Have you ever thought to yourself, I don't understand how to market my photography. Why does it need to be so hard? Well, good news! The principles of marketing can be unlocked using the same 12 Elements you use to create your photography.
Writing this article is not about regrets; it is about my strong desire to share with others the key components of our success in the hope that others will also be successful. As an industry, we can all rise together if we are willing to share. I am well aware this list could be much longer, but these have been the most critical elements to our longevity and financial stability.
For the past few months in The Business Corner, we’ve been discussing using certain digital tools to attract and nurture leads. In theory, our lead is now ready to make the leap. But once they buy, it’s important not to end the nurture sequence. In fact, there are additional steps to the sales funnel once the lead becomes a client.
With an automated drip email sequence, it’s possible to nurture your lead from Awareness to Interest to Desire. Help them get to know you, like you, and trust you, and share with them how your photography will improve their lives. At this point, they should have no choice but to Desire you above all the competition!
It's a tough world for the artist looking to stand out. When it comes to uniqueness, it's hard to think of something that hasn't been done to some extent or the other. It really, truly seems like everything already has. I'd like to preface the bulk of my article and say that no, I don't believe everything has been done before. I'm sure there are lots of ideas that have never come to fruition. What are they?
We can all become the photographer we desire to be, but knowing what we don't know is the first step toward that dream. Take some time, and figure out your primary areas of weakness. Then, get honest feedback from peers, judges, or those you admire, and make a plan. Keep an eye out for that knowledge you didn't know you needed.