So, you've just graduated with a photography degree, or maybe took some online courses and are loaded down with expensive equipment and newbie knowledge. Congratulations! You're well on your way to establishing an exciting career in a competitive industry.
Beauty photography is not new. Some see it as soft porn, while others see it as a celebration of the female form. Regardless of your personal opinion, it is a genre that can be extremely profitable if pursued correctly.
A question I get all the time from photographers and videographers is, “How do we break into the luxury market?” That’s a fair question… but first let’s talk about why you would want to be a luxury wedding photographer.
The business of food photography is not as simple and straightforward as some may think. Like with fashion, sports, and still-life photography, there are areas of focus that food photographers specialize in that distinguish them from their peers.
Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast.
After 19 years of being a professional photographer, in January I stepped back and asked my team three questions. Are we serving our clients to the best of our ability?
The real estate market is very competitive and professional photography is a simple thing that will mean the difference between making a sale or not. Professional real estate photography could be a great side hustle to add to your photography business.
Last month, we discussed the foundations of building a successful photography business. We talked about reframing your mindset to start seeing sales as an opportunity to add value to each client that comes into your world.
So where does that leave us? I want to help you navigate that opportunity when it presents itself in the world of photography and ensure you are as prepared for success as you possibly can be. If you are not ready, it will be lost opportunity for you and your business.
The photography industry has gone through many changes over the last five years. In fact, this industry changes faster than many people could ever imagine.