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As a business owner, there’s nothing more tantalizing than a wedding show: hundreds of qualified clientele looking for the services you’re offering. Here’s the thing: shows are for marketing. And marketing doesn’t mean just showing up, it also means following up.
High-volume photography is one aspect of the industry that seems both intriguing and daunting to a lot of photographers. I will go over why I want to photograph it, the basics of setting up team and individual images, and how to organize your day and files as you jump headfirst into one of the most profitable dollar-to-hour segments of photography out there.
Inspiration doesn't just arrive on its own. It must be triggered, and there are a lot of different things that can help with that. Working on visual taste and general understanding of art is also important. Try to spend some time looking through the art of any medium, and analyze on a daily basis why it is good and what people like about it.
Having a consistent look to your images is the one thing most photographers struggle with, but it’s the best thing to help you in establishing a recognizable brand and attracting your ideal client. Let’s take a look at five things that have helped me establish my signature photography style over the last few years, in order of their importance to me and my brand.
Creating a beautiful piece of composite artwork can seem like a monumental task to achieve. All those Photoshop steps and techniques, all the secrets that you don’t know, and the famous phrase, “Oh, I will never be as good as so-and-so.” Well, today is your lucky day, because I’m going to give you the biggest secret of them all.
The main goal of my monthly lighting tutorials is to teach you how to think about light, show you how to effectively use lighting tools, arm you with knowledge you need to think on your feet, teach you how to solve the lighting problems you’re likely to encounter, and help you learn how to design lighting that can support a range of subject matter.
Soft-proofing in Lightroom provides a great option to review edits before sending them into Photoshop. Along with this, you can prep files for print directly from Lightroom to keep things simple. Let’s look at how to apply basic retouching in Lightroom.
One of the most crucial aspects of a wedding photoshoot is depicting the bridesmaids in the best possible light. There are a number of techniques that you can employ to make sure that your photos of the bridesmaids turn out the way you (and, more importantly, the bride and groom) want them.
When it comes to wedding photography, I am not a fan of leaving anything to chance. This month, we are going to dissect a recent shot of mine. This is by no means meant as a definitive guide, but I believe it will give you some insight into how I work from vision to final creation.