Can emails really drive print sales and increase your bottom line? If so, are you confused why your sales emails seem to go unanswered? Most photographers, especially shoot-and-burners, already use email to deliver online photo galleries to clients. For them, email is simply the easiest way to deliver final image downloads and essentially close the photographer-client transaction. Email delivery today is what burning photos onto CD’s used to be, hence the burn in shoot-and-burn. It feels clean and done. But is it smart?