Inspiration doesn't just arrive on its own. It must be triggered, and there are a lot of different things that can help with that. Working on visual taste and general understanding of art is also important. Try to spend some time looking through the art of any medium, and analyze on a daily basis why it is good and what people like about it.
High-volume photography is one aspect of the industry that seems both intriguing and daunting to a lot of photographers. I will go over why I want to photograph it, the basics of setting up team and individual images, and how to organize your day and files as you jump headfirst into one of the most profitable dollar-to-hour segments of photography out there.
Having a consistent look to your images is the one thing most photographers struggle with, but it’s the best thing to help you in establishing a recognizable brand and attracting your ideal client. Let’s take a look at five things that have helped me establish my signature photography style over the last few years, in order of their importance to me and my brand.
When it comes to wedding photography, I am not a fan of leaving anything to chance. This month, we are going to dissect a recent shot of mine. This is by no means meant as a definitive guide, but I believe it will give you some insight into how I work from vision to final creation.
I’ve probably spent just as much time in front of the camera as I have behind it. I started taking self-portraits when I first picked up a camera. It became the best way for me to learn the technical side of photography. It also let me be an artist and experiment with wardrobe, posing and lighting.
Have you ever thought to yourself, I don't understand how to market my photography. Why does it need to be so hard? Well, good news! The principles of marketing can be unlocked using the same 12 Elements you use to create your photography.
Learning where to place your key light and what angle to give it is easy using the six foundational lighting patterns photographers rely on for consistent results. These six simple, yet highly effective, lighting patterns are the go-to guide for an endless variety of predictable, repeatable lighting effects. In fact, one of these lighting patterns, Rembrandt Light, has been in practice since the master painter Rembrandt first used it.
All too often, when we think of noise in photography, we are thinking about our images. The truth is, noise is one of the biggest risks to our business and to our overall mental health. I am talking about the noise of the universe here.
Photographers seem to obsess over editing. They treat it like it’s the special sauce that, once mastered, will bring you in new clientele. Nothing could be farther from the truth. I will let you guys in on a little secret. Our clients come to us for cinematic, dramatic environmental portraiture, yet the images that they love, and the ones that we choose for our portfolio, are typically the ones for which we diverge the least from the original file.
So many of you are excited and proud to be in business. That pride overshadows how you’ve ignored focusing on the education of your target audience. Whether you offer new services or new products, your success is about making sure each client understands why you’re worth the money they’re about to spend on you.