Lighting to Flatter the Female Form

Creating a light scheme that makes my subject look beautifully shaped right in camera allows me to save a lot of retouching time. This way I can also show a few photos directly on set during the shoot, let my client see the magic in the making and get her even more excited to proceed with the rest of the session. The confidence boost is incredibly helpful, empowering and attitude changing. Here are some of the light setups I use the most during photo shoots. I hope they help you create stunning maternity images.

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4 Cornerstones of a Well-Lit Portrait

Whether you’re as big a fan of classic commercial lighting as I am or prefer something different—perhaps the contrast of “dark and moody” or the flat “light and airy” look that’s trending on Instagram—I encourage you to closely study the four elements of a well-lit portrait. Understanding their rationale and the order in which they’re usually applied will help you become more efficient and better at controlling your own unique style.

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Master the Light with Sal Cincotta

Are you a natural-light photographer? Do you realize how ridiculous that sounds? Change your mindset. Be a photographer. As a photographer, you don’t identify yourself by your lighting choice. I don’t say I am a “Canon photographer.” I am a professional photographer. I take great pride in that, as should you. If you ever want to be successful in this business, you need to master all light. But make no mistake: There is a lot to do and it can seem overwhelming. 

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Lighting Foundations for Better Portraits

Photographers who understand light use it as a paintbrush to create a beautiful piece of art for their clients. Photographers tend to overcomplicate things, which can make the use of artificial light intimidating to some. This month, I talk about techniques that are not commonly used by wedding and portrait photographers who do most of their work outside the studio. I also get into the intricate details of light that can impact a portrait for better or worse.

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How to Get (And Keep) a Photography Sponsorship

At some point in your career, you’re going to be thinking about sponsorship, especially if a sponsor actually contacts you. Here are several things to consider. Being a great photographer is only a qualifier. Being a requested speaker, being active in social media, having a blog, writing for a magazine or having a story about your work in a magazine are all key things a company looks at when considering sponsorship. If you’re not a household word, then the issue becomes your potential. You might be a young gun and have the potential for influence with newer photographers, or you might have developed a unique application for the company’s products.

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8 Overlooked Photography Marketing Ideas

What goes around comes around: it’s an expression we’ve all heard numerous times, but this month it’s so appropriate for eight great promotional products/concepts everyone seems to have forgotten about. Over the last five years, I’ve written about half of them, but it’s time to create a little more awareness to help you make 2018 the biggest and best year you’ve ever had. None of the ideas are new, but most of you will find them unique and loaded with potential for growing your business.

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Don’t Be a Commodity Photographer

Let’s coin the term commodity photographer. Think generic can of peas or a jar of salsa with a white label that simply says “SALSA.” These products may have different manufacturers, but they are so similar that we often can’t tell the difference. In the world of photography, this same idea rings true. You might be just another can of peas and not even know it. Let’s explore some of the pitfalls and potential solutions to prevent you from being an easily replaceable commodity. Here are a few ways to tell if you fall into the category of a commodity photographer.

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