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    Location Lighting: From Simple to Complex



    For me, anything beyond one light and a small modifier starts to fall into the complex category. Additional lights mean more stands, more sandbags, more triggers, more grip equipment, more assistants, extra time to set up, additional transportation logistics and permits.

    I opt for simple, especially on location. Sometimes, though, the shoot demands more complex solutions or a combination of simple and not so simple to get the job done.

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    Location Lighting: From Simple to Complex
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    Alternative Marketing & Branding for High School Seniors



    Branding requires investing in someone to help you create and design a logo and then tie that logo into all of your packaging and marketing, with perfect colors and text fonts, ribbons and bows and fun little things that identify you.

    Yes, you should have some consistency in all of those things, but let’s examine what is most important. We’re going to look at big-picture branding and how to use it in marketing to seniors and their parents.

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    Alternative Marketing & Branding for High School Seniors
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    The Senior Experience



    Everywhere I go I hear the same thing: “Senior photography is not a thing here.” It’s not? So, you live in a part of the world where teenagers are not rebelling? Don’t want to be cool? Aren’t going through an identity crisis of some kind? Wow. You must live in a very unique place.

    Here is what I know. Teenagers want to express themselves. They watch TV. They want to be popular. They are visual. They have interests that lend themselves to visual storytelling. How do I know all this? Because, like you, I was a teenager once.

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    The Senior Experience