2020 Blast Off: Step Up Your Wedding Game

2020 is upon us, and every year you should investigate ways in which you can improve your craft. As we move more and more into booking Gen Z clients, we have noticed that quality is something that is becoming more and more important to our clients. Quality can come in many forms: business, client experience, etc. What I want to focus on today is artistry, and what you can look to do to up your photography game for your clients starting this January. Let’s look at some of the significant skillsets and go over the trends that we are noticing in our business today. 


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10 Must-Have Shots on a Wedding Day

I answered her, and my heart broke. I saw the disappointment on her face. “I’m sorry. No, we didn’t take any full-length bridal shots of your daughter alone. But look. Here are several good full-length images of the bride and groom together,” I said, trying to lighten the mood. I mean, is a solo bridal shot really such a big deal? I’d like to spare you disappointment. So here’s my Top 10 List of must-have shots every wedding photographer should remember—and how to make them great.

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$6,000 Weddings in a $2,000 Market

In many markets, wedding photography has become a commodity. A commodity is an item or service for which the market will accept only a specific price. Most of us know the current price of a gallon of gas, and we would not go to a gas station that charges a dollar more per gallon, no matter how much better the station claims their gas is. Quality is perceived to be the same, and the distinguishing factor is price alone. If the market accepts only a certain price and that price is not profitable, how do we succeed?

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Five Ways to Up Your Wedding Game

I love wedding photography. It is my passion. Every week, every month, every year, there are new couples getting married who want us to document their big day. In the United States, there are over 2 million weddings a year. There’s no shortage of opportunities for you to get started in or expand your wedding business. The real question is, how do you up your game and charge a premium for your services? How do you and your studio stand out from the never-ending barrage of competitors in your market?

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3 Keys of High-End Weddings

One of the goals on the vision board of a lot of wedding photographers is the high-end wedding. Depending on where you are in the world, this can have a very different connotation. I’m in the New Jersey and New York City area, one of the most expensive regions to have a wedding, where high-end means multimillion-dollar weddings at places like Cipriani and The Plaza. Whatever high-end means to you, you have to find a way to appeal to more luxurious clients. This isn’t easy, especially if you don’t run in those crowds yourself (I sure don’t). But there are ways to position yourself and your brand so you get in front of those clients and make them happy when you do.

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5 Tips for Better Bridal Party Images

We wedding photographers place a lot of emphasis on our portraits of the bride and groom on their wedding day. That’s because large prints of these shots are in high demand by couples. But all wedding photographers agree that there are other parts of the day that are extremely important to capture. The bride and groom choose those closest to them to be a part of their bridal party, and the wedding day is a great opportunity to showcase the connections between the bride and groom and those close friends and family members. Here are five tips that will help you create amazing images of your bridal party.

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