I answered her, and my heart broke. I saw the disappointment on her face. “I’m sorry. No, we didn’t take any full-length bridal shots of your daughter alone. But look. Here are several good full-length images of the bride and groom together,” I said, trying to lighten the mood. I mean, is a solo bridal shot really such a big deal? I’d like to spare you disappointment. So here’s my Top 10 List of must-have shots every wedding photographer should remember—and how to make them great.
In many markets, wedding photography has become a commodity. A commodity is an item or service for which the market will accept only a specific price. Most of us know the current price of a gallon of gas, and we would not go to a gas station that charges a dollar more per gallon, no matter how much better the station claims their gas is. Quality is perceived to be the same, and the distinguishing factor is price alone. If the market accepts only a certain price and that price is not profitable, how do we succeed?
I love wedding photography. It is my passion. Every week, every month, every year, there are new couples getting married who want us to document their big day. In the United States, there are over 2 million weddings a year. There’s no shortage of opportunities for you to get started in or expand your wedding business. The real question is, how do you up your game and charge a premium for your services? How do you and your studio stand out from the never-ending barrage of competitors in your market?
One of the goals on the vision board of a lot of wedding photographers is the high-end wedding. Depending on where you are in the world, this can have a very different connotation. I’m in the New Jersey and New York City area, one of the most expensive regions to have a wedding, where high-end means multimillion-dollar weddings at places like Cipriani and The Plaza. Whatever high-end means to you, you have to find a way to appeal to more luxurious clients. This isn’t easy, especially if you don’t run in those crowds yourself (I sure don’t). But there are ways to position yourself and your brand so you get in front of those clients and make them happy when you do.
We wedding photographers place a lot of emphasis on our portraits of the bride and groom on their wedding day. That’s because large prints of these shots are in high demand by couples. But all wedding photographers agree that there are other parts of the day that are extremely important to capture. The bride and groom choose those closest to them to be a part of their bridal party, and the wedding day is a great opportunity to showcase the connections between the bride and groom and those close friends and family members. Here are five tips that will help you create amazing images of your bridal party.
Authentic images are the ones our clients want to buy. So how do you learn to recognize authenticity in a photograph? Even more challenging, how do you then re-create authenticity in image after image for your many clients? It’s a hugely important question for your business. So let’s talk about six ways Eileen and I capture authentic moments.
If you’re a seasoned wedding photographer, you already know that the last quarter of the season can get tough. Maybe you took on too many weddings this year, or maybe you feel a bit of longing with the end of wedding season in sight. Whatever it is, wedding professionals typically look forward to a little bit of a break come winter—except for those in warmer climates who are just getting started. In the Northeast, weddings in September and October are ideal because of the pleasant temperatures and bright colors. The last thing we want to give our clients is a tired-out photographer. Here are my tips for making it through the last stretch of wedding season.
2017 is a great year for photographers. Technology has advanced at such a rapid pace, and continues to offer some of the best tools available to do what we love doing. With all the options, how do you choose a primary camera system? Wedding shoots comprise a mixture of product, portrait and action photography—so how do you know which system works best for all these needs? I recently tested multiple camera systems to see which came out on top.
We are currently going through a lighting revolution. Off-camera flash technology is progressing quickly. The technology for low-noise, high-ISO sensors has improved over the past five years. Flashes are becoming less expensive and coming with more features. If you are not using off-camera flash, there has never been a better time to start. Here are a few of my recommendations for equipment.
Light is pretty much everywhere, you just have to find it. Just because you find light doesn’t mean it is good light. As a full-time wedding photographer, it’s part of my job to find the best light to flatter my subjects. My groom wants to look cool and my bride wants to look beautiful. When good light is available, I’ll certainly use it, but it’s not always there. But guess what is always available? My off-camera flash.