Storytelling is what we do as humans. It’s in the movies we see, the books we read, the music we listen to—it’s even in that commercial for your laundry detergent or favorite soft drink. Now more than ever, creating a narrative is the key to engaging an audience that is constantly bombarded by content—and more and more photographers are being hired to fabricate these stories for brands.
Unless you are in a different business than I am, most of your bridal photography clients aren't going to be supermodels. They won't have years of experience giving the camera what it wants. However, every single one of them wants to look like the best version of herself on her wedding day and in all those gorgeous photos you are taking of her.
We’ve all seen countless portraits or headshots where the subject is obviously uncomfortable. They’ve got a disconnected look in their eyes, or they are just not present, or they are trying too hard not to try too hard. What went wrong? Just as a film director would speak with an actor on set, we are responsible for the performance of our subject. We must maintain awareness of how our clients feel if we want to direct them to be more present.
We've all seen that one pose from wedding photography: the typical bride and groom looking at each other with some natural or architectural backdrop. There’s nothing wrong with that photograph—honestly, it is usually super popular with the couple themselves—but it gets kinda boring for you and your clients. Show off your abilities as a photographer and get the best shots possible—here are some options for how to offer something more, something different to your customers, switching it up.
When you shoot weddings, it’s a family affair. In this article, I show you my methods of pulling off family photos like you’re pulling off a Band-Aid—the fast way. Don’t get me wrong. I don’t hate photographing families. But when you’re gathering a group of potentially rowdy people who haven’t seen each other in a while, it can be difficult to get them to do the opposite of what they’d like to be doing. The next time you’ve got a priest breathing down your neck telling you to hurry up with family photos, breathe easy. Here are my magic ways of getting through it with flying colors.
Posing is a tough subject for photographers. The problem is that a set of poses that works for one bride will not necessarily work for another. As professionals, we are supposed to look through the camera and determine the best look for the individual we are photographing.