Branding

Read more about the article Your Brand, Your Worth with Sal Cincotta

Your Brand, Your Worth with Sal Cincotta

I hope you realize that your brand and the perception of your brand can directly influence how much money consumers are willing to spend with you. It’s amazing how many photographers and business owners in general don’t grasp this seemingly simple idea.  No one cares how good of a photographer you are. Process that for a second. Let that settle in. It just doesn’t matter. Business is at the core of your success.  Here are some things you can do now to get your house in order so that you and your brand are seen as trusted and valued. 

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Read more about the article Branding and Marketing to Your Ideal Client

Branding and Marketing to Your Ideal Client

Here are the five things that define your brand: logo, imagery, website, social media presence and totality of your past client experiences. Let that sink in. These are all of the things you have to pay attention to when you are building your brand. Let’s dive into each of them and figure out exactly how important they are to your success.

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Read more about the article Branding a Nonprofit

Branding a Nonprofit

Our mission at So Many Angels is to use photography to transform children battling cancer into whatever they want to be when they grow up. We are still in the launch phase, and I want to share some of the steps we have taken to hopefully become a brand that is recognized for being the best at what we do. This article is not about the legal stuff you need to do to be recognized by the IRS as a 501(c)(3) charitable organization. These are just some thoughts that are fresh on my mind since the year I started sharing my dreams of this organization with others. Hopefully something here will help start you on your way.

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Read more about the article Building a Brand That Gives Back

Building a Brand That Gives Back

We​ ​have​ ​spent​ ​countless​ ​hours​ ​working​ ​on​ ​our​ ​brand—everything​ ​from​ ​identifying​ ​our​ ​purpose,​ ​to​ ​networking​ ​and​ ​building relationships,​ ​to​ ​becoming​ ​a​ ​recognizable​ ​symbol​ ​in​ ​our​ ​community.​ ​Before​ ​our​ ​organization​ ​took​ ​flight​, ​we had​ ​to​ ​establish​ ​every​ ​detail,​ ​including​​ ​behind​-the​-​scenes​ ​administrative​ ​aspects​ ​of​ ​running​ ​a​ ​charity​ ​and then​ photo​ ​style,​ ​color​ ​scheme​ ​and​ ​everything​ ​in​ ​between.​ ​We were​ ​laser-focused​ ​on​ ​the​ concept of​ ​giving through​ ​the​ ​art​ ​of​ ​photography. Whether​ ​you​ ​want​ ​to​ ​give​ ​by​ ​creating​ ​your​ ​own​ ​nonprofit​​ ​or​ ​by​ ​aligning​ ​your​ ​business​ ​with​ ​an existing​ ​cause,​ ​we’d​ ​like​ ​to​ ​share​ ​with​ ​you​ ​some​ ​insights​ ​based​ ​on​ ​our​ ​experiences​.

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Read more about the article The Evolution of a Brand

The Evolution of a Brand

One aspect of photography that has come into play in recent years is much more prevalent to photographers than it used to be. In fact, it’s now a crucial element for all businesses, big and small. It’s the brand. While most consumers don’t know the difference between good and great photography when looking at a single image, they now instinctively know it when looking at a collection of images. Thanks to social media outlets like Instagram and Pinterest, most consumers have been passively trained to appreciate a good, consistent brand image—and recognize a bad one.

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Read more about the article 5 Tips for Creating an Unforgettable Brand

5 Tips for Creating an Unforgettable Brand

Is your brand irresistible and unforgettable? Everyone, and I mean everyone, seems to be a photographer these days. We aren’t just competing with the pros, we’re competing with consumers who have smartphones with amazing cameras. There are five major points to master if you want to be a brand that’s irresistible. Get these right, and you’re on your way to standing out in your marketplace, no matter how crowded it is.

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Read more about the article 5 Brand Elements Your Website Needs Now

5 Brand Elements Your Website Needs Now

The last time we upgraded our site was in 2011, to a popular WordPress theme. Despite its ease of use, our careful lead tracking made it clear that some pretty major roadblocks must be preventing Internet traffic from reaching us. Let’s look at some of those roadblocks—and how to fix them on your website. By the time you read this article, our brand-new Showit site will have just launched. We’ve invested a lot this year to sit down with many of the most successful web marketers in our industry. And we kept hearing the same tips about effective website design.

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Read more about the article The Branding of Your Vision

The Branding of Your Vision

Your vision is your number-one competitive advantage. Not your gear, not your fancy camera strap or your quirky logo or company name. You and your work. When someone lands on your site, they are drawn in by your imagery. Next, your personality comes into play. You nail those two things, and you will book the job. So, what does this all mean? How do you translate any of this into something actionable? Let’s get started. 

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Read more about the article Shoot for Success with Self-Promotion

Shoot for Success with Self-Promotion

Many photographers act as if they’ve got a top-notch publicist on their payroll, and do nothing to promote their business or brand. They act as if self-promotion is a dirty word and not something worthy of their time, when in reality it’s one of the most important aspects of building any business. So, let’s get proactive and put you and your skillset in the spotlight.

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