Get Started With Automation in Your Business
Learn how Sal Cincotta and his team use automation within 17hats to streamline their photography business.
Zno Review | Power of Printing
The Folio Box Prints + USB Set from Zno is the perfect way to deliver a final product to my clients. This simple, elegant product allows me to showcase a small collection of their best images in a way that can be displayed both physically and delivered digitally on a branded thumb drive.
The Camden & Perry Albums from Tyndell Photographic
The perfect keepsake for weddings, graduations and much more. The Perry album features heavy-weight repositionable adhesive pages that won't wrinkle; simply place your image on the adhesive and apply pressure to the photograph to adhere to the page.
Signature White Session
With my signature white session, it’s all about my client. It has nothing to do with the background, the clothing or the jewelry. It’s about HER. How can I show her natural beauty without bringing confusion, chaos or any distractions?
Creating a Luxury Brand Experience for Your Clients
There is no secret formula to providing an unforgettable luxurious wedding experience for your clients. It’s about taking the extra time getting to know them, listening to their needs and caring for their loved ones on their wedding day. It’s about genuinely becoming their friend while being professional. Even though it may sound like a big investment to do this for every wedding, the rewards will come back to you tenfold.
Social Media & The Importance of Personal Branding
No matter the fear or anxiety you might feel toward social media, we live in a world now where we must use it. I’m here to break down my thought process on social media—how I use it to inspire others and create new opportunities.
How to Clean Up Your Brand in 4 Easy Steps
Branding sucks. It’s annoying. It pigeonholes us. And if we don’t have a distinct brand, we may as well have started photographing yesterday. Or, more annoyingly, photographers who literally just started photographing yesterday can have better branding/presence/awareness than you, and you’ve been at this forever. Hopefully these tips will make the process a little less painful.
Go Big or Go Home: 4 Key Elements for Producing a Brand Video
In May, I started a journey to improve and stabilize my portrait business, and to mark my territory as an industry leader. I told myself if I completed the 90-day checklist and fully gave in to the process, I would reward myself by investing in the production of a branding video. Four key elements were necessary for organizing and shooting a project of this magnitude while keeping our studio operating during the busiest time of the year. I think these four things are necessary in everything we do.
Explaining Your Brand as a Story: Strategies for Clarifying Your Brand Message
Imagine this: clarity in your marketing and throughout the experience you provide clients, and clarity of vision among your employees. We entrepreneurs talk a lot about the importance of brand clarity, but the definition of this common phrase remains ironically unclear. If that is true for you, your businesses may struggle to stand out in the marketplace and eventually fail. But there’s good news. Allow me to guide you through some practical strategies that will help you clarify your brand message to increase your bookings and sales.
6 Questions That Define Your Brand
Your brand is your identity. It defines your value proposition, the promise of value to be delivered. In other words, it sets the clients’ expectations and gives them a sense of security, trust and hope. Branding doesn’t have to be confusing or convoluted. Let’s keep it simple. Here are six questions to help you develop an intentional, cohesive brand identity that sets you apart.