Nothing affects your ability to gain and maintain business like learning how to light in a way that defines your brand image. If you haven’t honed in on your photography brand image yet, now is the time to start. You have control over lighting like no other businessperson does. There are three easy ways you can start displaying a strong brand using lighting as your guide.
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product or business from other products or businesses in the same market.
One of the biggest challenges photographers face is finding high-end clients. People expect me to have some sort of pat answer that tells them how to start charging $10,000 per wedding or get that wedding that runs $18,000 or $19,000.
Branding does not have to be tedious. It should be done with purpose. We think of branding as an effective, memorable characteristic or behavior that will be talked about.
Perception really is reality. Branding is one of the most commonly talked about and most preached concepts in photography.
Defining photographic style is the most important aspect of a photographer’s brand. It is more important than the logo and everything else. Here’s why.
Want to book more business and make more money? We all do. But success is about more than just your photography. It’s about your brand.
