The Easiest Photographer’s Business Plan Ever

You’d rather be out shooting something awesome and getting paid a ridiculous amount of money for it so you can retire by the end of next week than read an article about a boring business plan for photographers. So would I. That’s why I turned a boring business plan into something fun and easy that will ignite sparks under your ass to take control of your business and make your annoying Uncle Arnie finally stop bugging you about going out and getting a “real” job.

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The Photographer’s Slow Season

Welcome to the end-of-year change of pace. For most photographers, this is the time when business is slowing down and daily to-dos start to shift from being out in the field on photo shoots to hibernation in front of our computer screens. Now is the time to hunker down and plan for the success in the year ahead. It’s too easy to get lazy instead. Slacking off will hurt your business because busy season will return faster than you imagine. Here are a few ideas you can implement to make the most of your down time.

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Sal Cincotta on How to Become a Better Photographer

I have been at this for 10 years, and in that time, I have watched my work continue to improve. We never stop growing. But that improvement was not haphazard in its execution. The things I know today as second nature, I vividly remember struggling with eight years ago. So that leads us to the next questions. How do I become better? How do I prevent burnout? How do I chart my career? Let’s dive into some ideas that will help you no matter where you are in your career.

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Shoot for Success with Self-Promotion

Many photographers act as if they’ve got a top-notch publicist on their payroll, and do nothing to promote their business or brand. They act as if self-promotion is a dirty word and not something worthy of their time, when in reality it’s one of the most important aspects of building any business. So, let’s get proactive and put you and your skillset in the spotlight.

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3 Ways to End the Wedding Season Strong

If you’re a seasoned wedding photographer, you already know that the last quarter of the season can get tough. Maybe you took on too many weddings this year, or maybe you feel a bit of longing with the end of wedding season in sight. Whatever it is, wedding professionals typically look forward to a little bit of a break come winter—except for those in warmer climates who are just getting started. In the Northeast, weddings in September and October are ideal because of the pleasant temperatures and bright colors. The last thing we want to give our clients is a tired-out photographer. Here are my tips for making it through the last stretch of wedding season.

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Light Up Your Business: Building Brand Awareness With Marketing

So many of you have taken the approach of simply kicking back and waiting to see what happens to your business “naturally.” Guess what? Virtually nothing happens naturally in this business, which is why God created marketing. And just like building your skill set, marketing never stops. Let’s come up with a game plan or at least a check-off list for you to work with the rest of the year.

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Creating Behind-the-Scenes Content That Sells

As photographers and business owners, we need to be celebrities of a sort—potential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). It’s time to start creating your fame through behind-the-scenes content. Here’s where to start.

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