Business Archives - Page 5 of 36 - Behind the Shutter

Your Dream Studio: Building a Price List That Sells

Post author:Jeff & Lori Poole
Post category:Business Recently On Behind the Shutter
Reading time:10 mins read

For successful sales, you have to create a system that makes getting to your target sale easy and fun. This month, we focus on the role of your price list in making your target sale the easiest way for the client to buy from you. It is not just a list of every product you offer, but a systematic approach of presenting different items and offers that your clients can’t resist.

It’s Not About You, It’s All About Them

Post author:Jonathan Tilley
Post category:Business Recently On Behind the Shutter
Reading time:8 mins read

We’ve all been there. Things just aren’t working out. Jobs aren’t coming in. So you panic. You need work. You need to pay the rent. You need to keep your head above water. This is all about you, you, you. But it’s not about you. It’s all about them.

How to Use the Cost of Doing Business to Price Your Work

Post author:Michael Anthony
Post category:Business Recently On Behind the Shutter
Reading time:8 mins read

In today’s photography market, too many new photographers charge based on what they think they are worth, combined with what they see other photographers charging in a rudimentary competitive analysis. This is no way to run a business. I didn’t realize what it cost to be in business until I got my hands on the PPA Benchmark Survey, and when I realized that professional photographers keep only a third of their revenue as profit, it forced me to look at what it was costing to be in business.

It’s Time for Some House Cleaning: Easy Updates For Your Website

Post author:Skip Cohen
Post category:Business Recently On Behind the Shutter
Reading time:7 mins read

While February is right in the middle of what many of us refer to as the slow season, that doesn’t mean it should be a quiet stretch for you. Now is the time to do some serious house cleaning and stop procrastinating about the key elements on your website. You know the areas that need attention, but you’ve been hoping to skate by month after month. Well, there’s no reason to let that dripping faucet continue.

12 Ideas to Help Kick Off the New Year

Post author:Skip Cohen
Post category:Business Recently On Behind the Shutter
Reading time:7 mins read

It’s the slow season for many of you, so it’s a good time to build a stronger business and work hard to make 2019 your best year yet. Every year, business gets a little harder. It’s the natural progression of consumer trends, technology, marketing and business. While it’s getting tougher, there are also more tools to help you build your business and your brand.

5 Tips to Start off 2019 with a Bang

Post author:Michael Anthony
Post category:Business Recently On Behind the Shutter
Reading time:6 mins read

It’s important to set and stick to personal goals before even thinking about your business goals. If you can’t commit to getting to the gym or eating healthier, you will undoubtedly lack the discipline to stick to your much harder business goals. This month, I explore the importance of personal discipline and give you tips to help you hack your 2019. Personal discipline is the foundation for success.

Two Secrets to Success in Photography: Your Skill Set and Relationship Building

Post author:Skip Cohen
Post category:Business Recently On Behind the Shutter
Reading time:8 mins read

I’m still amazed that so many photographers are clueless about the two most important ingredients to their success: building relationships and fine-tuning their skill set. Great photographers need both. Neither of them ever stops being important. Year after year, I hear photographers say, “If only I had the money for better gear.”

Crafting the Perfect Client Experience

Post author:Michael Anthony
Post category:Business Recently On Behind the Shutter
Reading time:9 mins read

The customer experience is made up of many different parts. The most basic thing to understand is that it is the totality of all of your client’s interactions with your brand, starting from the moment they find you and visit your website, to the final delivery of their album. If you are a portrait photographer, those processes can be fairly quick, but wedding photographers will likely be with their clients for a year or more. Throughout that entire process, there are many different interactions that clients will have with your brand. One hiccup in any of those processes can affect the overall client experience and cost you future revenue.

The Benefits of Partnerships

Post author:Skip Cohen
Post category:Business Recently On Behind the Shutter
Reading time:7 mins read

Bringing in strategic partners for any project helps expand your reach, creativity and brand awareness. It’s time to expand the concept and go beyond just sharing the cost of production and mailing for a brochure or postcard. Here are a few ideas to start thinking about.

How to Leverage Your Personality to Get More Business

Post author:Christine Yodsukar
Post category:Business Recently On Behind the Shutter
Reading time:6 mins read

In addition to being a professional in your field—competent, experienced, skillful—you can leverage your personality simply by being human and allowing those you work with to show their personality as well. This creates much stronger relationships, and people and companies will want to hire you again and again because of how enjoyable it was to work with you.