In business, the 80/20 rule means that 80 percent of your business comes from 20 percent of your clients, so it makes sense that we should take extra special care of our clients. Look back through all of your clients from 2017. Who were your best clients? They could be the ones who spent the most with you, the ones who worked with you the most frequently or the the ones who spent an okay amount with you but were the exact people or companies you want to work with. These are the ones you want to pay special attention to. Here are some ways to take care of your 20 percent.
Sales and marketing are two things that professional photographers struggle with at some point in their career. If the two were easy to master, the percentage of failing small businesses would be a lot lower. When you market your business efficiently, the sales part becomes a lot easier. What is marketing? It’s basically the action or business of promoting and selling products or services. You can’t sell anything until you promote it. Promotion is marketing. How you promote ties directly into sales.
It’s a slow time of year for business for many of us, but that doesn’t mean you shouldn’t be busy. In fact, it’s just the opposite. The first quarter is the perfect time for you to lock in your plans for the year ahead, starting with your blog. Here are some ideas for your next photography blog post.
It is not an easy journey from part-time photographer to full-time photographer with a successful studio. It is incredibly difficult to establish yourself in a new market, and it is even harder to maintain your status. 2017 marked a year where more businesses in the United States closed their doors than ever before. Facing a sea of competition, businesses have to fight for every customer they get, and that will never change. So with all of these challenges facing you, what is the recipe for success? The answer comes in three flavors, and today we are going to tackle them.
In this article, I speak to both the entrepreneur looking to build an empire and the photographer looking to make a few extra bucks and pursue his creative passion. Whichever camp you are in, you are still running a business, even if you are the creative who is employed by the entrepreneur. Business moguls often talk about how you have to take risks to get rewards. But as we kick off 2018, I want to talk more about our own community and industry, starting with the Behind the Shutter community.
It’s a new year, which means it’s time to sit down and evaluate your goals for the year ahead. It’s easy to get caught up in the “new year, new you” mindset and get overwhelmed setting unrealistic goals for yourself and your business. When that happens, nothing happens. Nothing productive, at least.
Like many of you, I fell into the world of entrepreneurship by default. I didn’t have an MBA or any business classes under my belt. I started out not really knowing what I was doing at all. Fast-forward almost 20 years, and the most valuable thing I’ve learned after those rough-and-tumble two decades is this: It is easier to work with the same client multiple times than it is to find new clients. Think two words: client retention.
This month marks the slow time of the year for most of us, the first quarter, but it doesn’t have to be. Many of us think that because the revenue stream slows down, so should the work. Being successful in business today is tough enough without the unnecessary challenges so many of you create for yourself. We all do it, me included. So, let’s look at two of the critical areas slowing your growth and come up with a few solutions to set 2018 up for your best year yet.
As the year comes crashing to a close, I feel like I’m trapped in one of those old movies where the hands of the clock are spinning. And if you’re like me, at some point you look back over the year and think about what you accomplished—the highlights and the low spots—and you start thinking about the year ahead.
As we sit here at the end of the year, I am focused on dominating in 2018. What are you focused on? If you are like many other businesses, you are about to miss the entire first quarter of the year because you have procrastinated yet again. Now is the time to start thinking about the year ahead and putting together a plan of attack so that you are not scrambling the entire year to hit your goals. Let’s take a quick look at some of the things you can do now to set yourself up for success in 2018 and keep your competitors off balance as they try to keep up with you and your explosive business.