You have heard me say it once, and you will hear me say it at least a million more times. Maternity portraits are huge. The mindset that women will not invest in maternity portraits because they want to put their real investment in newborn portraits is hogwash. How do I know? Because I am living proof that these soon-to-be mommas will spend big bucks on their maternity portraits. So now comes the huge question: How do we find those expecting mommas who want to drop some serious bills for their maternity portraits? It’s that million-dollar word: marketing.
Many photographers seem to think that maternity work is too niche, too cliché, too Pinteresty. Why would you want to add it to your portrait business? Sure, the maternity portrait industry is pretty much one note—same poses, same outfits, same editing style—but your images don’t have to be. Creating a signature style, an outstanding client experience and showstopping imagery can produce higher sales and also bring you three hidden benefits.