4 Easy Social Media Marketing Tips To Help You Grow Your Photography Business

4 Easy Social Media Marketing Tips To Help You Grow Your Photography Business with Vanessa Joy

If you want to grow your wedding photography business, it’s important that you take advantage of social media platforms to promote yourself and engage with potential clients. Of course, using social media the right way is easier said than done. That’s why I’m going to share with you some easy social media marketing tips that you can start implementing today. (Trust me, you’ll love these!)

Which Social Media Platforms Should You Use?

First off, let’s talk about which platforms you should focus on. In my opinion, the three biggest ones for your photography business should be Facebook, Instagram and TikTok. It’s important to understand that each platform will have a different audience. For example:

• If you want to market to a couple’s parents, go to Facebook.
• If you want to market to the couple directly, go to Instagram and TikTok.
• If you want to market to a younger demographic (maybe the couple before they get engaged), go to TikTok in particular.

Now, let’s talk about some tips that will help you take your social media marketing to the next level.

1. Figure Out Your Posting Schedule

It’s important that you post to your preferred social media platform(s) on a regular basis. That doesn’t mean you have to spend all your time uploading photos and posts to social media—after all, you’re a wedding photographer, not a marketing whiz! However, you need to invest in some kind of “infrastructure” or strategy that will put your business out there without taking up all of your time. 

More specifically, there are a ton of software options out there that will actually schedule your social media posts for you (for example, Later, Hootsuite, MeetEdgar and Buffer). For instance, Later allows me to schedule all of my social media content in advance and helps me to keep updated on all the latest trends in the social media world. The great thing about using one of these tools is that you’ll only have to spend one day every week or two to schedule out your posts for the next month.