Although it’s been common in Facebook photography groups to bash the video team at a wedding, we can learn quite a bit from their craft and apply it to our own. My husband, Rich, is a cinematographer, and through working with him, I have learned ideas and techniques that have improved the way I photograph a wedding and the way I deliver wedding albums as well. When we are photographing a wedding, we want to begin with the end in mind: a beautifully designed album. We want that album to have symmetry and balance, proper proportions and beautiful leading lines. This is how we use cinematic rules for our photography.
If you’re not doing albums, shame on you. Not only is it a disservice to your lifestyle and family income, but it’s a disservice to your clients. Aside from the money to be made on albums, memories are best preserved in a tangible, clean format that’s easy to flip through. It’s your job to preserve those memories as best you can, and albums are an excellent way to do it. Whether you’re a beginner or a pro, here are six tips for making a great album.