Blogging: You’re Doing it Wrong

Creating a blog that people actually want to read is really the main goal. Create content that is informative, interesting, helpful, sharable and/or entertaining. If people find that your content provides value, they will be much more likely to come back, inquire and eventually convert.

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Fine-tuning Your Blog for the New Year

There’s no better way to lay down a foundation of brand building than with a great blog. Sadly, so many of you treat it as an afterthought when it should be part of your core business and planning. Sure, you can have a website and a presence without a blog, but why would you want that? Success in photography today is about relationship building, and a well-done blog can help your target audience get to know you better and build trust. I know I’ve written this before, but your website is about what you sell and your blog is about what’s in your heart. This month I give you tips for building a stronger blog that works together with your website and skillset.

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8 Ideas For Your Next Photography Blog Post

It’s a slow time of year for business for many of us, but that doesn’t mean you shouldn’t be busy. In fact, it’s just the opposite. The first quarter is the perfect time for you to lock in your plans for the year ahead, starting with your blog. Here are some ideas for your next photography blog post.

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5 Brand Elements Your Website Needs Now

The last time we upgraded our site was in 2011, to a popular WordPress theme. Despite its ease of use, our careful lead tracking made it clear that some pretty major roadblocks must be preventing Internet traffic from reaching us. Let’s look at some of those roadblocks—and how to fix them on your website. By the time you read this article, our brand-new Showit site will have just launched. We’ve invested a lot this year to sit down with many of the most successful web marketers in our industry. And we kept hearing the same tips about effective website design.

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