If you’re not doing albums, shame on you. Not only is it a disservice to your lifestyle and family income, but it’s a disservice to your clients. Aside from the money to be made on albums, memories are best preserved in a tangible, clean format that’s easy to flip through. It’s your job to preserve those memories as best you can, and albums are an excellent way to do it. Whether you’re a beginner or a pro, here are six tips for making a great album.
People want to buy things that make their life better. They aren’t interested in how epic your photography is or how many awards you have. Those are amazing bonuses, but the real reason they are looking for a photographer is because something or someone in their life is incredibly important to them and they want to celebrate them. So why do we focus all our efforts on taking a cooler photo than Joe Shmoe down the street when we should be focusing equal amounts of energy (if not more) on finding out what our clients want and how we can give it to them?
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