In-person sales (IPS) offers the number-one way to make real money as a photographer in today’s digital world. But lots of photographers still resist this proven strategy. Most people who refuse to implement IPS are terrified of it. That’s understandable. The idea of sales has such a negative connotation, especially for artists who already suffer from the “Am I good enough?” complex. Those photographers are expected to sit in front of their clients, confidently make eye contact and ask for thousands of dollars? Forget about it.
What exactly does it take to be a good salesperson? You can’t just be an artist. You have to know how to sell too. So, the million-dollar question is: How can you become a better salesperson? After many sales sessions, I’ve identified things that can hurt or help any sales session, and have compiled five key tips to help any photographer become better at sales.
If you’re not doing albums, shame on you. Not only is it a disservice to your lifestyle and family income, but it’s a disservice to your clients. Aside from the money to be made on albums, memories are best preserved in a tangible, clean format that’s easy to flip through. It’s your job to preserve those memories as best you can, and albums are an excellent way to do it. Whether you’re a beginner or a pro, here are six tips for making a great album.
People want to buy things that make their life better. They aren’t interested in how epic your photography is or how many awards you have. Those are amazing bonuses, but the real reason they are looking for a photographer is because something or someone in their life is incredibly important to them and they want to celebrate them. So why do we focus all our efforts on taking a cooler photo than Joe Shmoe down the street when we should be focusing equal amounts of energy (if not more) on finding out what our clients want and how we can give it to them?
5 Ways to Maximize Sales With Online Tools with Alissa Zimmerman Want more information on this article? Get access to video content and additional supporting images. Launch the December 2017 issue of the magazine by logging in or signing up for a free account. Shutter Magazine is the industry’s leading professional…