Defeating the Dark Side of In-Person Sales

In-person sales (IPS) offers the number-one way to make real money as a photographer in today’s digital world. But lots of photographers still resist this proven strategy. Most people who refuse to implement IPS are terrified of it. That’s understandable. The idea of sales has such a negative connotation, especially for artists who already suffer from the “Am I good enough?” complex. Those photographers are expected to sit in front of their clients, confidently make eye contact and ask for thousands of dollars? Forget about it.

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Make Them Want It: 7 Steps to Selling With Emotion

People want to buy things that make their life better. They aren’t interested in how epic your photography is or how many awards you have. Those are amazing bonuses, but the real reason they are looking for a photographer is because something or someone in their life is incredibly important to them and they want to celebrate them. So why do we focus all our efforts on taking a cooler photo than Joe Shmoe down the street when we should be focusing equal amounts of energy (if not more) on finding out what our clients want and how we can give it to them?

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Shooting for Sales: Enriching Your Clients’ Lives with Printed Products

Sales is a dirty word in our industry. What’s even worse is having no idea how it’s done. While there are many factors that go into providing amazing service to our clients, the actual act of photographing them with product in mind is one that is most often overlooked. You may be surprised to read that shooting for sales does not involve creating the most epic photos anyone has ever seen. In fact, it’s much less important than the things you cannot see at all.

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