We have spent countless hours working on our brand—everything from identifying our purpose, to networking and building relationships, to becoming a recognizable symbol in our community. Before our organization took flight, we had to establish every detail, including behind-the-scenes administrative aspects of running a charity and then photo style, color scheme and everything in between. We were laser-focused on the concept of giving through the art of photography. Whether you want to give by creating your own nonprofit or by aligning your business with an existing cause, we’d like to share with you some insights based on our experiences.
Is your brand irresistible and unforgettable? Everyone, and I mean everyone, seems to be a photographer these days. We aren’t just competing with the pros, we’re competing with consumers who have smartphones with amazing cameras. There are five major points to master if you want to be a brand that’s irresistible. Get these right, and you’re on your way to standing out in your marketplace, no matter how crowded it is.
Your brand defines everything about your business, from the quality of your work to your involvement in the community to your reputation. It’s about the power and frequency of word-of-mouth advertising and the experience people have working with you.
Can emails really drive print sales and increase your bottom line? If so, are you confused why your sales emails seem to go unanswered? Most photographers, especially shoot-and-burners, already use email to deliver online photo galleries to clients. For them, email is simply the easiest way to deliver final image downloads and essentially close the photographer-client transaction. Email delivery today is what burning photos onto CD’s used to be, hence the burn in shoot-and-burn. It feels clean and done. But is it smart?
When I started moving from wedding photography to studio work, one of the appealing aspects was expanding my creativity. As a wedding photographer you’re creative, but you’re limited to the wedding world. As much as you may want to go outside the box, you’re still photographing a wedding. Once I moved to studio photography as my main source of income, I realized I was still in the same boat, just in a different-themed boat. Instead of being boxed into weddings, I was boxed into headshots and standard commercial shoots. In order to exercise creativity, which is so important to any photographer’s career, I had to arrange shoots of my own.
It’s October, and we’re down to the wire as we wrap up 2017. We’ve got around 60 days to make a difference. Here are some last-minute things you can do that will impact your business.
Many photographers act as if they’ve got a top-notch publicist on their payroll, and do nothing to promote their business or brand. They act as if self-promotion is a dirty word and not something worthy of their time, when in reality it’s one of the most important aspects of building any business. So, let’s get proactive and put you and your skillset in the spotlight.
So many of you have taken the approach of simply kicking back and waiting to see what happens to your business “naturally.” Guess what? Virtually nothing happens naturally in this business, which is why God created marketing. And just like building your skill set, marketing never stops. Let’s come up with a game plan or at least a check-off list for you to work with the rest of the year.
As photographers and business owners, we need to be celebrities of a sort—potential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). It’s time to start creating your fame through behind-the-scenes content. Here’s where to start.
There are tons of ways for you to streamline your workflows and reduce the logistics you need to focus on so you can go back to holding your camera. Here are three things I use in my business to make money and get work done practically in my sleep.