At ShutterFest in 2018, Gary realized there was definitely something missing. We cared so deeply for our clients but until that point, we hadn’t considered or truthfully hadn’t even known much about IPS.
For many studios, repeat clients are a significant asset. Every year, they come in to work with the photographer they love and update their images as their kids and family grow.
What a year it has been. It's still hard to wrap our minds around everything that has happened in the last year and a half. It's been an up and down emotional roller coaster. Even now, as a business owner, Im struggling to find my rhythm again. Do you find yourself feeling the same way?
Instagram Reels launched in August of 2020 in 50 countries worldwide. Since then, photographers everywhere went scrambling to learn yet another social media trend—all while trying to keep their businesses open during the corona crisis and homeschool their kids. Who needs sleep, right?
In 2018, I was a single mom, a medically retired Airman, going to school full-time, working at Target and trying my hardest to make my dreams come true. The same vision I had for 11 years.
In more than 24 years of providing wedding videography services to the greater New York City market and being married to successful wedding photographer, Vanessa Joy, for nearly 12 of them, I’ve had to adapt my business model more than I’d like to admit.
I have two businesses, working in both online education and as a wedding event photographer, and I love my work—it’s definitely a dream job for me. I also make fantastic money from it: more than six figures from each side of the business is my net yearly pay, after expenses.
There are five tried and true methods of marketing a wedding photography business—or really, the business of any professional photographer. In this article, I’d like to answer that frequently asked question, although, by necessity, in much less succinct form than the askers may have hoped.
So, you've just graduated with a photography degree, or maybe took some online courses and are loaded down with expensive equipment and newbie knowledge. Congratulations! You're well on your way to establishing an exciting career in a competitive industry.
To some, in person sales (IPS) stands for terrifying, scary, I’m not a salesperson, no one will ever buy anything. But for us, IPS stands for life changing, freedom, revenue generation, working smarter, not leaving money on the table, and client care.