Imagine this: clarity in your marketing and throughout the experience you provide clients, and clarity of vision among your employees. We entrepreneurs talk a lot about the importance of brand clarity, but the definition of this common phrase remains ironically unclear. If that is true for you, your businesses may struggle to stand out in the marketplace and eventually fail. But there’s good news. Allow me to guide you through some practical strategies that will help you clarify your brand message to increase your bookings and sales.
Your brand is your identity. It defines your value proposition, the promise of value to be delivered. In other words, it sets the clients’ expectations and gives them a sense of security, trust and hope. Branding doesn’t have to be confusing or convoluted. Let’s keep it simple. Here are six questions to help you develop an intentional, cohesive brand identity that sets you apart.
Here are the five things that define your brand: logo, imagery, website, social media presence and totality of your past client experiences. Let that sink in. These are all of the things you have to pay attention to when you are building your brand. Let’s dive into each of them and figure out exactly how important they are to your success.
I am frequently asked if the LGBT market is big enough to make it worth pursuing. Absolutely. Tapping into this market is a whole new obstacle. LGBT couples are unlikely to contact a photographer simply because they like our work. They need to feel secure that your business is a safe place. This doesn’t mean you have to know everything about LGBT couples or their history. It means only that they know you are someone who desires their business, free of judgment.
In addition to being a professional in your field—competent, experienced, skillful—you can leverage your personality simply by being human and allowing those you work with to show their personality as well. This creates much stronger relationships, and people and companies will want to hire you again and again because of how enjoyable it was to work with you.
While it seems that good photography is the biggest factor behind any successful studio, nothing could be further from the truth. Yes, you have to produce consistently good imagery and offer a great customer experience, but that is just part of the equation. This month, I provide you with five truths to help you build a brand that outperforms your competitors.
You may have tried Facebook ads before with little success. If so, you probably just skipped one or two of these easy-to-miss (but important) steps. Let’s review the steps now, and at the end I will show you how to get your photography studio’s engine roaring with yet another very powerful tool.
Once upon a time, a photographer in any genre would try to get the attention of magazines, newspapers, clothing designers, automakers, restaurants, hospitals, sports teams and music venues in hopes of landing a gig. Whether it was a one-off campaign or steady work on a retainer, the holy grail of good-paying commercial work has always come from big companies. And while the dollar amounts of these major-client jobs is still highly desirable and worth the effort to land, there is a new type of commercial role that has emerged in the last few years, and it’s exploding by the hour: social influencer.
No matter how many people tell you they love your site, if it isn’t bringing in sales, it needs some work. Making changes to it isn’t going to hurt you. Photographers from the commercial and business worlds often understand something that portrait and wedding photographers don’t: Your website needs to be more than a portfolio. Here are five things your website needs to be relevant.
Are you sitting there wondering why your business is struggling? Why your phone is not ringing? Why your email leads are nonexistent? Are you convinced that it’s not your fault? That it’s somehow the Russians? Or even worse, all those dastardly shoot-and-burners? In this article, I show you some ways to change your “luck” and take control of your destiny. The sooner you realize there is plenty of business out there for all of us, the sooner you will start taking a healthy and realistic look at your business—because then and only then will you accept that you control your business.