Is Professional Photography Dead?

Here is the reality: as I write this almost 30 million Americans are unemployed. Will they get their jobs back? Time will tell, but I'm sure we can agree that 30 million people will not go back to work immediately. Some businesses will never recover. There will be long-term unemployment. That news alone is concerning to any business owner. If your customers are unemployed, how will they afford your products or services? Fair question. So, that leads us right back to the headline. Is professional photography dead?

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Dealing With Massive Disruption in Your Photography Business

Out of nowhere, our country was hit with the largest pandemic in over 100 years. The state of California ordered nonessential businesses to shut down, all while encouraging us to maintain our staff. As we went through late March and early April, weddings on our calendar began to eviscerate. Concerned couples started postponing their weddings or canceling altogether. We were prepared for a record year, and a record year is what we are going to get. However, this is likely going to be a record low as opposed to the record high. So with that being said, how does a business immediately shift gears? We have had to deal with ups and downs before, but never a down that was so severe that it literally prohibited the main service that we provide to our clients.

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2020 Blast Off: Step Up Your Wedding Game

2020 is upon us, and every year you should investigate ways in which you can improve your craft. As we move more and more into booking Gen Z clients, we have noticed that quality is something that is becoming more and more important to our clients. Quality can come in many forms: business, client experience, etc. What I want to focus on today is artistry, and what you can look to do to up your photography game for your clients starting this January. Let’s look at some of the significant skillsets and go over the trends that we are noticing in our business today. 


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