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How to Get Your First Client

How to Get Your First Client

  • Post author:Vanessa Joy
  • Post category:Business/Recently On Behind the Shutter
  • Reading time:2 mins read

So, you've just graduated with a photography degree, or maybe took some online courses and are loaded down with expensive equipment and newbie knowledge. Congratulations! You're well on your way to establishing an exciting career in a competitive industry.

Continue Reading How to Get Your First Client
How to Grow Your Business With IPS

How to Grow Your Business With IPS

  • Post author:Gary and Kim Evans
  • Post category:Recently On Behind the Shutter/Sales
  • Reading time:2 mins read

To some, in person sales (IPS) stands for terrifying, scary, I’m not a salesperson, no one will ever buy anything. But for us, IPS stands for life changing, freedom, revenue generation, working smarter, not leaving money on the table, and client care.

Continue Reading How to Grow Your Business With IPS
Crafting a Luxury Experience

Crafting a Luxury Experience

  • Post author:Jai Mayhew
  • Post category:Business/Recently On Behind the Shutter
  • Reading time:2 mins read

Luxury appeals to the senses. High-end boutiques use scent profiles to relax and engage you when you walk in the door, and five-star hotels are decorated to ensure that every corner of every room is a visual feast.

Continue Reading Crafting a Luxury Experience
Reevaluate, Restructure and Reap the Benefits

Reevaluate, Restructure and Reap the Benefits

  • Post author:Jessica Robertson
  • Post category:Business/Recently On Behind the Shutter
  • Reading time:3 mins read

After 19 years of being a professional photographer, in January I stepped back and asked my team three questions. Are we serving our clients to the best of our ability?

Continue Reading Reevaluate, Restructure and Reap the Benefits
Brand Consistency on Instagram

Brand Consistency on Instagram

  • Post author:behindtheshutter
  • Post category:Recently On Behind the Shutter/Social Media
  • Reading time:2 mins read

Have you ever woken up in the morning and suddenly thought, “Ufff! What am I going to post on Instagram today?!” If the answer is yes, then you’re losing out big time.

Continue Reading Brand Consistency on Instagram
Building the Foundation For a Successful Photography Business: Part 2

Building the Foundation For a Successful Photography Business: Part 2

  • Post author:Michael Anthony
  • Post category:Business/Recently On Behind the Shutter
  • Reading time:2 mins read

Last month, we discussed the foundations of building a successful photography business. We talked about reframing your mindset to start seeing sales as an opportunity to add value to each client that comes into your world.

Continue Reading Building the Foundation For a Successful Photography Business: Part 2
3 Tips for Being an Innovator in the Photography Industry

3 Tips for Being an Innovator in the Photography Industry

  • Post author:Sal Cincotta
  • Post category:Life/Recently On Behind the Shutter
  • Reading time:2 mins read

There has never been a more crucial time in our lives. Covid has wreaked havoc on our economy, lives, and businesses. So, as small business owners, we are all sitting here wondering if we will survive. 

Continue Reading 3 Tips for Being an Innovator in the Photography Industry
Ways to Create Word-of-Mouth Marketing

Ways to Create Word-of-Mouth Marketing

  • Post author:Vanessa Joy
  • Post category:Marketing/Recently On Behind the Shutter
  • Reading time:2 mins read

You always hear that cliché, don't you? The best marketing is word-of-mouth. Well, sure, not having to pay for marketing is great. But how do you get people talking about you without paying them to do it?

Continue Reading Ways to Create Word-of-Mouth Marketing
6 Ways to Maximize Instagram Success

6 Ways to Maximize Instagram Success

  • Post author:Vanessa Joy
  • Post category:Recently On Behind the Shutter/Social Media
  • Reading time:2 mins read

You can use Instagram to increase brand awareness and customer engagement, as well as generate sales. Use the tips outlined above to find real clients on Instagram and improve your enterprise's bottom line.

Continue Reading 6 Ways to Maximize Instagram Success
How to Build the Foundation to Your Dream Photography Business: Part 1

How to Build the Foundation to Your Dream Photography Business: Part 1

  • Post author:Michael Anthony
  • Post category:Business/Recently On Behind the Shutter
  • Reading time:2 mins read

The photography industry has gone through many changes over the last five years. In fact, this industry changes faster than many people could ever imagine.

Continue Reading How to Build the Foundation to Your Dream Photography Business: Part 1
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