So to sum up this article before it even begins: treat all of your clients like they are “high-end” clients, and more high-end clients will find you. Once you have that mindset, then I can teach you how to create that luxury experience, and you will begin to find success.
Have you ever thought to yourself, I don't understand how to market my photography. Why does it need to be so hard? Well, good news! The principles of marketing can be unlocked using the same 12 Elements you use to create your photography.
Creating a blog that people actually want to read is really the main goal. Create content that is informative, interesting, helpful, sharable and/or entertaining. If people find that your content provides value, they will be much more likely to come back, inquire and eventually convert.
The world of social media can be daunting. There are so many platforms to choose from and to post on, and different things seem to be working for different people. It can be overwhelming trying to figure out what to post, when to post it, where to post it, and what to do after you’ve posted it.
To many, the thought of putting yourselves out there can be daunting, especially if you are by nature an introvert. Face-to-Face Marketing often will require you to shed that dynamic if it is part of your personality.
Look, I’m sorry you needed to stop by this article to have the news broken to you, but if you want success, it is 100 percent out there for you to go and grab by the balls. You have to want it. It will not be handed to you. It is not owed to you. Every day, consumers vote with their dollars. They have a choice. You, we, as business owners, have to give them a reason to spend those dollars with us. And average? That just ain't gonna cut it.
So many of you are excited and proud to be in business. That pride overshadows how you’ve ignored focusing on the education of your target audience. Whether you offer new services or new products, your success is about making sure each client understands why you’re worth the money they’re about to spend on you.
I love to travel. I love learning about different cultures, tasting new food and seeing new things. It seems we all have a bit of the travel bug, which is awesome. I don’t know a single photographer who wouldn’t love to make money while traveling. But how? You need a business plan outlining how you will pay for your travel. This month, I tell you how I got started and how I run the traveling portion of my business.
My single greatest business achievement is my return client base. They all are of means, and they stick with me year after year even though they have lots of options and they are informed consumers. Their unwavering support means more to me than anything I could accomplish photographically. New photographers coming up are very talented and competition can be fierce. The fact that my clients stick with me keeps me going. It forces me to level up my craft, my product offerings, my marketing.
You have probably already figured it out. Gen Z is taking over, and they are not like their millennial predecessors. This is the first generation born with technology. They expect it to be everywhere and to always work. Where does that leave us as photographers and business owners? Welcome to the world of reinvention. Senior portraits are different than they were 20 years ago. Heck, they’re different than they were five years ago. The kids are different, their personalities are different and the final product is different. Below are some ideas for thriving with a new generation of seniors.