There is no greater necessity than change. This year has brought about a lot of change for the photography industry. What was said to be a record year for many photography studios was completely upended by a worldwide pandemic that nobody could have ever predicted. If you read my article in last month’s Shutter Magazine, you will know how important it is to take action to mitigate disruption in your business.
Stay motivated and be persistent by continuing to satisfy not only yourself but your client. “Fame and fortune” will come in its own package designed especially for you. Ease into this process of your photography business and know that every mentor or professional in the industry may not be for you. Their vision should not necessarily be your vision, but you can watch at a distance and create your own.
So here’s the breakdown that I’ve used to create genuine connections on the ‘Gram. It’s the exact same step-by-step I’ve taught thousands of creatives to do. We’re all feeling 100% ourselves on the platform, we’re looking mighty fine if you ask me, and we’re all booking jobs because we started conversations. It’s my hope that you will follow along and get the same results.
Here is the reality: as I write this almost 30 million Americans are unemployed. Will they get their jobs back? Time will tell, but I'm sure we can agree that 30 million people will not go back to work immediately. Some businesses will never recover. There will be long-term unemployment. That news alone is concerning to any business owner. If your customers are unemployed, how will they afford your products or services? Fair question. So, that leads us right back to the headline. Is professional photography dead?
Out of nowhere, our country was hit with the largest pandemic in over 100 years. The state of California ordered nonessential businesses to shut down, all while encouraging us to maintain our staff. As we went through late March and early April, weddings on our calendar began to eviscerate. Concerned couples started postponing their weddings or canceling altogether. We were prepared for a record year, and a record year is what we are going to get. However, this is likely going to be a record low as opposed to the record high. So with that being said, how does a business immediately shift gears? We have had to deal with ups and downs before, but never a down that was so severe that it literally prohibited the main service that we provide to our clients.
2020 is upon us, and every year you should investigate ways in which you can improve your craft. As we move more and more into booking Gen Z clients, we have noticed that quality is something that is becoming more and more important to our clients. Quality can come in many forms: business, client experience, etc. What I want to focus on today is artistry, and what you can look to do to up your photography game for your clients starting this January. Let’s look at some of the significant skillsets and go over the trends that we are noticing in our business today.
As a business owner, there’s nothing more tantalizing than a wedding show: hundreds of qualified clientele looking for the services you’re offering. Here’s the thing: shows are for marketing. And marketing doesn’t mean just showing up, it also means following up.
Our economy is booming, and for wedding photographers, The Knot and WeddingWire are predicting the highest number of engagements since they started tracking those statistics. There is no better time to start planning than right now. Here are some strategies that you will want to adopt to crush it in 2020 and beyond.
So to sum up this article before it even begins: treat all of your clients like they are “high-end” clients, and more high-end clients will find you. Once you have that mindset, then I can teach you how to create that luxury experience, and you will begin to find success.
Have you ever thought to yourself, I don't understand how to market my photography. Why does it need to be so hard? Well, good news! The principles of marketing can be unlocked using the same 12 Elements you use to create your photography.