You can use Instagram to increase brand awareness and customer engagement, as well as generate sales. Use the tips outlined above to find real clients on Instagram and improve your enterprise's bottom line.
The photography industry has gone through many changes over the last five years. In fact, this industry changes faster than many people could ever imagine.
Now is the time to decide. Are you going to fight for your business and livelihood or are you going to throw in the towel? I hope this has helped you in some way to understand you are not in this alone and there is a path forward. Don’t ever give up!
Photography is fun, so you’ve decided to take it to the next step. Starting a photography business can be a rewarding project—and if you're serious about it, it can even become your livelihood! Like any big project, though, it takes some planning to succeed. Let's talk about nine key steps you need to take in order to start your photography business from scratch.
There is no greater necessity than change. This year has brought about a lot of change for the photography industry. What was said to be a record year for many photography studios was completely upended by a worldwide pandemic that nobody could have ever predicted. If you read my article in last month’s Shutter Magazine, you will know how important it is to take action to mitigate disruption in your business.
Stay motivated and be persistent by continuing to satisfy not only yourself but your client. “Fame and fortune” will come in its own package designed especially for you. Ease into this process of your photography business and know that every mentor or professional in the industry may not be for you. Their vision should not necessarily be your vision, but you can watch at a distance and create your own.
So here’s the breakdown that I’ve used to create genuine connections on the ‘Gram. It’s the exact same step-by-step I’ve taught thousands of creatives to do. We’re all feeling 100% ourselves on the platform, we’re looking mighty fine if you ask me, and we’re all booking jobs because we started conversations. It’s my hope that you will follow along and get the same results.
Here is the reality: as I write this almost 30 million Americans are unemployed. Will they get their jobs back? Time will tell, but I'm sure we can agree that 30 million people will not go back to work immediately. Some businesses will never recover. There will be long-term unemployment. That news alone is concerning to any business owner. If your customers are unemployed, how will they afford your products or services? Fair question. So, that leads us right back to the headline. Is professional photography dead?
Out of nowhere, our country was hit with the largest pandemic in over 100 years. The state of California ordered nonessential businesses to shut down, all while encouraging us to maintain our staff. As we went through late March and early April, weddings on our calendar began to eviscerate. Concerned couples started postponing their weddings or canceling altogether. We were prepared for a record year, and a record year is what we are going to get. However, this is likely going to be a record low as opposed to the record high. So with that being said, how does a business immediately shift gears? We have had to deal with ups and downs before, but never a down that was so severe that it literally prohibited the main service that we provide to our clients.
2020 is upon us, and every year you should investigate ways in which you can improve your craft. As we move more and more into booking Gen Z clients, we have noticed that quality is something that is becoming more and more important to our clients. Quality can come in many forms: business, client experience, etc. What I want to focus on today is artistry, and what you can look to do to up your photography game for your clients starting this January. Let’s look at some of the significant skillsets and go over the trends that we are noticing in our business today.